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Konica Minolta
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Bloomfire
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Brake Performance
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Get Chia
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Toppik
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TVG.com
The Client
The Challenge
The Plan
The Result
Archives: Design Showcase
The Shoe Mart
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Swiss America
The Client
Swiss America is one of the nation’s largest precious metal brokers. The founder, Craig Smith, a celebrated expert on numismatics, is featured on prestigious shows such as CNBC’s Squawk Box and Fox News Money.
The Challenge
Swiss America approached SEOP while they had an in-house managed PPC campaign that was resulting in a high CPA. The Client wanted to increase sales and have a better control over their PPC cost.
The Plan
Utilization of Google Adwords, Yahoo! Paid Search, and Bing PPC
The campaign used tightly themed keywords, ad text, and landing pages that target The Clients key services
Refined keyword list by eliminating non-conversion keywords
Focused on the trends, seasonality of the product, and economic conditions to evaluate and continually optimize campaigns for best performance and reduce cost-per-acquisitions.
The Result
Through the development and utilization of the above strategy and additional items, the following goals were met:
SEOP lowered Swiss America’s cost per acquisition from $60 to $20.
The company began an SEO campaign in conjunction with the PPC campaign. The SEO campaign has resulted in a 167% increase in monthly unique organic traffic.
Archives: Design Showcase
Free Conferencing Corporation of America
The Client
Founded in 2001, Free Conferencing Corporation of America is the industry pioneer and leading provider of collaborative communications solutions serving small to large-sized businesses, communities and organizations. Free Conferencing Corporation’s pioneering all-digital network is built on proprietary media servers. Unlike other VoIP-based services, Free Conferencing Corporation uses the PSTN (public switched telephone network) to deliver unparalleled, high-quality audio conferencing services at the best pricing models available.
The Challenge
Freeconferencecall.com approached SEOP because their top competitor (freeconference. com) was becoming the 800lb gorilla in their market place. They hit a wall and were unable to achieve top rankings on “Conference Call” and their main derivatives. Many of the sites pages were not being indexed by the search engines and were appearing to have less relevant content than www.freeconference.com. The PPC campaign was mismanaged, miscommunication and reporting was lacking. The result was confusion and a high Cost Per Acquisition. The Client wanted to rank on the first page of search results for these fiercely competitive keywords:
“conference call” (74M+Results on Google), “free conference call” (65M+Results on Google) “call conferencing” (5M+Results on Google).
The Plan
SEO Solution – Initial benchmarking of the site and deep competitive analysis of rankings and algorithm variables.
Initial coding adjustments for deeper site indexing, creation of LSI (latent semantic indexing) relevant page content, site optimization, deep linking, and off page content creation (press release and article syndication).
PPC Solution – Reorganized the campaign, indentified negative keywords, and set up weekly calls to go through reporting and analytics. The result was a 50% increase in signups (sales) and a decrease in CPA of over 20%.
The Result
Currently ranked for “Conference Call” on Google for #1 or #2, and also page one rankings for 11 of the derivative phrases (e.g. conference calling, call conferencing, conference calls).
Unique organic traffic has increased 150% over the calendar year according to site analytics and they have closed the gap with freeconference.com). n 50% increase in signups (sales).
Decrease in paid search CPA of over 20%.
Because The Client was happy with The Result, they turned over 2 additional websites to perform SEO campaign for.
Archives: Design Showcase
STORIS Management Systems
The Client
STORIS Management Systems is the leader in retail software and solutions for the retail industry. Over 350 leading Big Ticket retailers rely on their management systems to integrate operations, streamline processes, and outperform the competition. Within the past twenty years STORIS has grown significantly to over 100 employees, with corporate headquarters in Mt. Arlington, NJ, and a R&D office in Deerfield Beach, FL.
The Challenge
When STORIS first came to SEOP they did not have a strong web presence in the natural search results for many targeted and general keywords as they would have liked—they wanted to achieve top rankings in major search engines and boost visibility with the end result being increased profits and an increased share of the online market for qualified traffic. Due to the highly competitive nature of their industry and a small marketing department, STORIS knew that they needed the expertise of a reputable SEO company such as SEOP to help achieve those goals and maintain that success over the years.
The Plan
SEOP performed an initial technical analysis and recommended extensive onsite changes necessary to make the website more SEO friendly. Some of these recommendations included the integration of custom-themed 404 error pages, improved content (rewritten to theme the site around the suggested keywords, and optimized for ease of use for both Users and spiders), optimization of page metadata and tags, removing non-SEO friendly content, CSS and JavaScript externalizations, code optimization, URL restructuring/renaming and other SEO best practices.
Employed an aggressive link building strategy based on keywords for targeting STORIS’ unique niche markets and customers, including a whole range of contentrich, natural looking links that Google and the other algorithms crave. Implemented short-term and long-term industry “white hat” practices and proprietary strategies designed to net an increase in front page rankings, boost traffic, and increase conversions, with the added economic benefit of reducing expensive PPC dependency.
The Result
Major Increase in Visibility & Traffic as measured by new keyword positions and improvement of existing positions, in addition to many long-tail phrases which are a result of overall site optimization
14 Keywords on 1st Page of Google, meaning a front-page presence of more than 70,000 qualified searches a month
Reduced PPC cost, $100K+ projected PPC savings/year- as measured vs. similar positioning for PPC
