iStock_37989076_LARGEAs an elected official or government administrator in a city or town, why should you care about small government SEO (search engine optimization)? After all, if a citizen in your municipality needs information, isn’t it easy enough to check the phone book or drive to city hall? In today’s day and age, people are far more likely to turn to their computer or smartphone for answers than to pick up a phone. It is much more convenient and intuitive to find information online, making an online presence a necessity for government agencies of all sizes.

SEOP has mastered several effective, proprietary techniques used with SEO for cities, towns and municipalities. We understand that when your citizens are looking for specific information, they might not know the best keywords to search for to retrieve that information. Our in-depth keyword research will give insight into what your constituents are searching for, and that will let us know what keywords should be strategically placed into your content so that search engines, such as Google, Bing and Yahoo, will index these pages properly. Over the past two years, Google’s frequent changes to their ranking algorithms, such as Panda and Penguin, has wreaked havoc on the rankings of websites that relied heavily on keyword stuffing and other black hat SEO techniques. In an effort to return quality results for its users, Google instituted tough restrictions that reward websites that lead searchers to useful and informative content as quickly – and in as few clicks – as possible. Our writers will design your content so voters will get the information they need, and our developers will design your website so that they will find it in an efficient, logical way.

As we design strategies for SEO for towns, we work with these clients to learn their goals. Perhaps as a town manager, you know that your budget is too small to handle a significant amount of customer service by phone. Instead, you would like as many customer service needs as possible addressed through your town’s website. You may have certain labor-intensive services that arise several times a day, and you want to highlights your web portal as an easy way for voters to access those services. We will use specific techniques regarding linking and content writing so that these services are easy for voters to find when searching online.

SEOP brings over a decade of success in online marketing and pay-per-click (PPC) techniques for corporate and not-for-profit clients. This experience serves us well when developing SEO for municipalities. Through the use of specific metrics, we know what works, what is ineffective, and what is a good use of your budget. While our corporate clients ultimately measure the success of our campaigns by the amount of money they earn, these same techniques enable municipalities to be found easily online, bringing constituents online to interact with their municipal government.

The majority of the millennial generation is at least 18 years old, and they use the internet and social media to find nearly all of the information they need. In order to communicate with this generation, you must have an effective website and social media strategy, which all begins by making it easy for your voters to find your online resources. SEOP will make it easy for you to accomplish these goals. Our record speaks for itself.

What Clients Say

  • "We started with a seven state campaign, and are now on a national level spending less than 25% of what we initially anticipated when we first opted to go national.

    If you are fortunate enough to have SEOP as your representative, you will find someone who cares about your business and its success as much as you do. A lot of people claim to be the best, but if you are talking to these guys, you are indeed with the very best."

    - Janet Glasscock
  • "SEOP has provided us with useful suggestions and had given us a comprehensive PPC activity reports based on conversions, clicks, regions and campaigns that we have on our multi-lingual language websites.

    Overall, it has been a pleasure working with SEOP and we're confident that with their help, we will get the results we are looking for!"

    - Alberta Tai
  • "I need to be on page one on search engines because competition is so fierce.

    This year we received 85 vehicle donations as a result of the internet, which translated to nearly $12,000 net revenue that was given to charities nationwide."

    - Jacquie Elliott Center for Car Donations
  • "Listen to what they say because they are the pros and are definitely good at it!! They know what's best for your business and the outcome will definitely show!"

    "SEOP has done an outstanding job with our SEOP for our website. Their staff is very prompt and professional in all aspects-giving us suggestions that will work and letting us know what does not work. About 40% of our patients come from Internet searching and this is all thanks to the great work at SEOP!! Thanks!!"

    - Dr. Thomas T. Nguyen Founder, ICRS
  • "The right direction for the company... this was the key to “righting the ship."....Good results we have experienced while working with you... results we would like to see... years of good service. "

    - Andreas Krebs of All Covered
  • "Diligent, good communication, partner...

    SEOP listens to me and are working hard to keep my business at the top of the searches."

    - Angela Harrell Hike Bike Kayak Sports, Inc.
  • "SEO experts, proactive, technically advanced, results driven, attentive to customer needs...

    Considering we worked with a former SEO company and researched countless additional companies before choosing SEOP, I can say that I found SEOP to be the best out there in terms of expertise, customer service, customer satisfaction, and experience."

    - Brooke Wewers STORIS Management Systems
  • "I highly recommend SEOP!

    We have enjoyed our working relationship with SEOP and plan to continue for years to come. We appreciate the prompt and professional customer service as well as the expertise."

    - Liliya Zherebnenko Marketing Director, Free Conferencing Corporation of America
  • "...I personally enjoyed the relationship between the two companies, especially you as an account manager, and thank you for helping guide TVG to the point where it is today."

    - Zack Gideon


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