As an elected official or government administrator in a city or town, why should you care about small government SEO (search engine optimization)? After all, if a citizen in your municipality needs information, isn’t it easy enough to check the phone book or drive to city hall? In today’s day and age, people are far more likely to turn to their computer or smartphone for answers than to pick up a phone. It is much more convenient and intuitive to find information online, making an online presence a necessity for government agencies of all sizes.
SEOP has mastered several effective, proprietary techniques used with SEO for cities, towns and municipalities. We understand that when your citizens are looking for specific information, they might not know the best keywords to search for to retrieve that information. Our in-depth keyword research will give insight into what your constituents are searching for, and that will let us know what keywords should be strategically placed into your content so that search engines, such as Google, Bing and Yahoo, will index these pages properly. Over the past two years, Google’s frequent changes to their ranking algorithms, such as Panda and Penguin, has wreaked havoc on the rankings of websites that relied heavily on keyword stuffing and other black hat SEO techniques. In an effort to return quality results for its users, Google instituted tough restrictions that reward websites that lead searchers to useful and informative content as quickly – and in as few clicks – as possible. Our writers will design your content so voters will get the information they need, and our developers will design your website so that they will find it in an efficient, logical way.
As we design strategies for SEO for towns, we work with these clients to learn their goals. Perhaps as a town manager, you know that your budget is too small to handle a significant amount of customer service by phone. Instead, you would like as many customer service needs as possible addressed through your town’s website. You may have certain labor-intensive services that arise several times a day, and you want to highlights your web portal as an easy way for voters to access those services. We will use specific techniques regarding linking and content writing so that these services are easy for voters to find when searching online.
SEOP brings over a decade of success in online marketing and pay-per-click (PPC) techniques for corporate and not-for-profit clients. This experience serves us well when developing SEO for municipalities. Through the use of specific metrics, we know what works, what is ineffective, and what is a good use of your budget. While our corporate clients ultimately measure the success of our campaigns by the amount of money they earn, these same techniques enable municipalities to be found easily online, bringing constituents online to interact with their municipal government.
The majority of the millennial generation is at least 18 years old, and they use the internet and social media to find nearly all of the information they need. In order to communicate with this generation, you must have an effective website and social media strategy, which all begins by making it easy for your voters to find your online resources. SEOP will make it easy for you to accomplish these goals. Our record speaks for itself.