iStock_86950423_LARGEState government can be a bewildering maze of agencies and officials where residents of your state find it difficult to locate the information they need in a timely manner. A phone book search leads to a listing of dozens of agencies whose names often have no bearing on their function. An attempt to find the right government official can a very time-consuming process, and communicating with state government can often be an exercise in futility. As an elected official or government administrator, such frustration can be harmful to your reputation.

State government SEO (search engine optimization) addresses this problem in an elegant way. Officials can use the internet to make it easy for residents to find the answers that they need, but a significant amount of expertise and experience is necessary when creating effective SEO for states. SEOP understands what it takes. We have been in this business for over a decade, and it is our business to stay on top of all the changes Google makes to its ranking algorithms, which is the way it indexes and highlights websites in its search engine results pages (SERPs). In the past two years, Google instituted the Panda and Penguin algorithm changes, which served to restrict low-quality, spam content from ranking highly in a search. Many websites that previously enjoyed valuable real estate atop the SERPs suddenly plummeted off the top few pages. SEOP will not allow our clients to be caught off-guard by these changes.

When we develop strategies for SEO for state agencies, we work in conjunction with them to ensure that we understand their goals and educate them on how we plan on achieving these goals. For example, all states are struggling with personnel costs; in response, SEOP leverages its expertise in online marketing to enable state agencies to conduct its business primarily through the internet, thereby reducing the need for a bloated payroll.

After identifying your goals, we will enact a wide range of techniques that will enable your state residents to find what they need through an internet search – quickly and easily. Using comprehensive competitive and website analyses, we will identify the keywords used by other government agencies. Your keywords need to be chosen and promoted strategically to ensure that your site ranks above its competition. We may employ the use of PPC (pay-per-click) advertising to supplement your site’s organic rankings and to keep your site visible above all else. Our developers will address your website’s architecture, structuring it in such a way that the most important pages are not buried or difficult to find.

A big part of an effective SEO strategy is the continued monitoring and analysis of the landscape. Our expert analysts use our proprietary tools to gather data on your website and its visitors – what keywords they used to find you, what pages they clicked through to, how long they spend on each page, what page caused them to leave. That data will assist us as we continuously tweak the content and structure of your website. It is important to remember that this process more closely resembles a marathon than a dash, and SEOP will be there every step of the way to assist you to the finish line.

What Clients Say

  • "We started with a seven state campaign, and are now on a national level spending less than 25% of what we initially anticipated when we first opted to go national.

    If you are fortunate enough to have SEOP as your representative, you will find someone who cares about your business and its success as much as you do. A lot of people claim to be the best, but if you are talking to these guys, you are indeed with the very best."

    - Janet Glasscock
  • "SEOP has provided us with useful suggestions and had given us a comprehensive PPC activity reports based on conversions, clicks, regions and campaigns that we have on our multi-lingual language websites.

    Overall, it has been a pleasure working with SEOP and we're confident that with their help, we will get the results we are looking for!"

    - Alberta Tai
  • "I need to be on page one on search engines because competition is so fierce.

    This year we received 85 vehicle donations as a result of the internet, which translated to nearly $12,000 net revenue that was given to charities nationwide."

    - Jacquie Elliott Center for Car Donations
  • "Listen to what they say because they are the pros and are definitely good at it!! They know what's best for your business and the outcome will definitely show!"

    "SEOP has done an outstanding job with our SEOP for our website. Their staff is very prompt and professional in all aspects-giving us suggestions that will work and letting us know what does not work. About 40% of our patients come from Internet searching and this is all thanks to the great work at SEOP!! Thanks!!"

    - Dr. Thomas T. Nguyen Founder, ICRS
  • "The right direction for the company... this was the key to “righting the ship."....Good results we have experienced while working with you... results we would like to see... years of good service. "

    - Andreas Krebs of All Covered
  • "Diligent, good communication, partner...

    SEOP listens to me and are working hard to keep my business at the top of the searches."

    - Angela Harrell Hike Bike Kayak Sports, Inc.
  • "SEO experts, proactive, technically advanced, results driven, attentive to customer needs...

    Considering we worked with a former SEO company and researched countless additional companies before choosing SEOP, I can say that I found SEOP to be the best out there in terms of expertise, customer service, customer satisfaction, and experience."

    - Brooke Wewers STORIS Management Systems
  • "I highly recommend SEOP!

    We have enjoyed our working relationship with SEOP and plan to continue for years to come. We appreciate the prompt and professional customer service as well as the expertise."

    - Liliya Zherebnenko Marketing Director, Free Conferencing Corporation of America
  • "...I personally enjoyed the relationship between the two companies, especially you as an account manager, and thank you for helping guide TVG to the point where it is today."

    - Zack Gideon


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