Relevant, well written content is king; it is one of the major features of a top ranking website. A competitive search engine optimization strategy will not fail to recognize this important factor. On the World Wide Web, SEOP copywriters write to satisfy both the online consumers and the search engine crawlers. SEOP copywriters will write unique web content that is pertinent to your industry, making your company an authority to both spiders and consumers. As a result, your site will be in the best position to reach and turn qualified consumer traffic into the best possible conversion rates and ultimately, increase the number of sales.
Web Content for Consumers
Typically, consumers scan a page for relevant information. Less than 15% of them read the entire page and 85% of them exit the website within a minute if they don’t find what they are looking for; therefore, SEOP will provide consumer friendly pages with:
- Valuable keyword-rich text
- Informative, concise and easy to read text
- Eye catching, interesting headings
Web Content for Search Engine Spiders
The search engine mission is to provide online users with relevant results for specific, contextual keyword searches. Spiders (computer programs) are dispatched to crawl web pages. They evaluate them according to the current algorithm. If the pages meet their specifications, they are then, indexed and ranked; consequently, SEOP will provide search engine friendly pages with:
- Appropriately themed pages
- Pages that have acquired authority as a result of their relevance and high value
- Pages with proper keyword density
- Detailed paragraphs that are organized with well written, original content
- Pages whose number of keywords are viewed favorably by the search engines; ie: not too many, not too few.
SEOP copywriters will provide fresh, unique, newsworthy content for your website on a regular basis; as a result, it will be:
- Updated and cached by the engines
- Viewed and indexed by the search engines frequently
SEOP Content Writing Process
Your SEOP copywriter will call you to discuss your company profile, your competitors, your target audience, your message, your marketing goals and so on. With a keyword assignment in hand, your copywriter will compose an article tailored to your company. Its content is written with industry language that markets directly to your target audience, a language that calls your audience to act in the manner that is most appropriate for your type of website.
Your SEOP copywriter will maintain open communication with you throughout the process and then, will send you a rough draft for your review. A follow up call will dictate what appropriate revisions need to be made. The final version is then submitted to either the client; or, to the project manager for the upload to the site.