Reach out to your electorate using SEO best practices
As a government agency, your goal is to serve your electorate. Because the inner-workings of government can be quite complicated, it can be difficult for your constituents to find the answers they need. Most people look to the internet as a quick method for finding answers about government policies and procedures. For that reason, it is important that your government SEO (search engine optimization) follow current best practices.
Much has changed in the past two years in regards to SEO for government agencies. It used to be beneficial for a website to stuff keywords into its text in order to rank near the top of the search results for those keywords. Now Google has taken its algorithms to a whole new level. Effective government SEO depends on the creation of high-quality content that, yes, contains a few keywords, but is useful to the reader above all else. Google can and does determine whether state government SEO is conforming to their system, just like they do for all private sector industries.
SEOP understands the requirements of Google (and other leading search engines) for ranking near the top in searches. We also understand that your constituents require your agency to have a dependable, small government SEO approach so that they can find the information they need – quickly and easily. Even for federal government SEO, money is saved when your online resources are readily available online, because that means your staff members will spend less time answering routine phone calls and e-mails, and more time on their core duties.
SEOP brings over a decade of expertise in online marketing for hundreds of firms whose very survival depends on internet traffic. We bring that know-how and sense of urgency to government organizations that need help building online visibility. Depending upon the goals of your agency, we will bring to bear dozens of techniques, such as pay-per-click (PPC) advertising, strategic content development, an architectural design for your website so that your most important pages are easy for Google’s spiders to find and index, as well as the building of authoritative internal and external links to your site so that your website is considered important.
Because we understand and stay current with the ever-changing search algorithms of Google and its competitors, we know what these engines like and what they frown upon. Google will penalize websites with content that is not useful, as they will for websites that are observed to utilize black hat SEO strategies for content and linking. SEOP employs world-class writers who will create content that is useful to government constituents, while also strategically placing a few specific keywords and phrases. If you need a consulting firm that knows the search industry inside and out and how to get your website ranked by your community, look no further than SEOP.
Search Engine Optimization for All Government Types
Our suite of Government SEO services includes:
Federal Government SEO
Your agency or office is one of hundreds within the federal government. You want it to stand out from the other federal offices and from similar state agencies, and you want citizens to easily find your web site and all of the services it provides. You know that internet visibility also impacts visibility to constituents and stakeholders. What can you do to make sure that your web site capitalizes on all of the most recent knowledge and innovation in federal government SEO (search engine optimization? Talk to us at SEOP.
State Government SEO
State government can be a bewildering maze of agencies and officials where residents of your state find it difficult to locate the information they need in a timely manner. A phone book search leads to a listing of dozens of agencies whose names often have no bearing on their function. An attempt to find the right government official can a very time-consuming process, and communicating with state government can often be an exercise in futility. As an elected official or government administrator, such frustration can be harmful to your reputation.
Small Government SEO
As an elected official or government administrator in a city or town, why should you care about small government SEO (search engine optimization)? After all, if a citizen in your municipality needs information, isn’t it easy enough to check the phone book or drive to city hall? In today’s day and age, people are far more likely to turn to their computer or smartphone for answers than to pick up a phone. It is much more convenient and intuitive to find information online, making an online presence a necessity for government agencies of all sizes.