Reach out to your electorate using SEO best practices

As a government agency, your goal is to serve your electorate. Because the inner-workings of government can be quite complicated, it can be difficult for your constituents to find the answers they need. Most people look to the internet as a quick method for finding answers about government policies and procedures. For that reason, it is important that your government SEO (search engine optimization) follow current best practices.

Much has changed in the past two years in regards to SEO for government agencies. It used to be beneficial for a website to stuff keywords into its text in order to rank near the top of the search results for those keywords. Now Google has taken its algorithms to a whole new level. Effective government SEO depends on the creation of high-quality content that, yes, contains a few keywords, but is useful to the reader above all else. Google can and does determine whether state government SEO is conforming to their system, just like they do for all private sector industries.

SEOP understands the requirements of Google (and other leading search engines) for ranking near the top in searches. We also understand that your constituents require your agency to have a dependable, small government SEO approach so that they can find the information they need – quickly and easily. Even for federal government SEO, money is saved when your online resources are readily available online, because that means your staff members will spend less time answering routine phone calls and e-mails, and more time on their core duties.

SEOP brings over a decade of expertise in online marketing for hundreds of firms whose very survival depends on internet traffic. We bring that know-how and sense of urgency to government organizations that need help building online visibility. Depending upon the goals of your agency, we will bring to bear dozens of techniques, such as pay-per-click (PPC) advertising, strategic content development, an architectural design for your website so that your most important pages are easy for Google’s spiders to find and index, as well as the building of authoritative internal and external links to your site so that your website is considered important.

Because we understand and stay current with the ever-changing search algorithms of Google and its competitors, we know what these engines like and what they frown upon. Google will penalize websites with content that is not useful, as they will for websites that are observed to utilize black hat SEO strategies for content and linking. SEOP employs world-class writers who will create content that is useful to government constituents, while also strategically placing a few specific keywords and phrases. If you need a consulting firm that knows the search industry inside and out and how to get your website ranked by your community, look no further than SEOP.


Search Engine Optimization for All Government Types

Our suite of Government SEO services includes:

Federal Government SEO
Your agency or office is one of hundreds within the federal government. You want it to stand out from the other federal offices and from similar state agencies, and you want citizens to easily find your web site and all of the services it provides. You know that internet visibility also impacts visibility to constituents and stakeholders. What can you do to make sure that your web site capitalizes on all of the most recent knowledge and innovation in federal government SEO (search engine optimization? Talk to us at SEOP.

State Government SEO
State government can be a bewildering maze of agencies and officials where residents of your state find it difficult to locate the information they need in a timely manner. A phone book search leads to a listing of dozens of agencies whose names often have no bearing on their function. An attempt to find the right government official can a very time-consuming process, and communicating with state government can often be an exercise in futility. As an elected official or government administrator, such frustration can be harmful to your reputation.

Small Government SEO
As an elected official or government administrator in a city or town, why should you care about small government SEO (search engine optimization)? After all, if a citizen in your municipality needs information, isn’t it easy enough to check the phone book or drive to city hall? In today’s day and age, people are far more likely to turn to their computer or smartphone for answers than to pick up a phone. It is much more convenient and intuitive to find information online, making an online presence a necessity for government agencies of all sizes.

What Clients Say

  • "We started with a seven state campaign, and are now on a national level spending less than 25% of what we initially anticipated when we first opted to go national.

    If you are fortunate enough to have SEOP as your representative, you will find someone who cares about your business and its success as much as you do. A lot of people claim to be the best, but if you are talking to these guys, you are indeed with the very best."

    - Janet Glasscock
  • "SEOP has provided us with useful suggestions and had given us a comprehensive PPC activity reports based on conversions, clicks, regions and campaigns that we have on our multi-lingual language websites.

    Overall, it has been a pleasure working with SEOP and we're confident that with their help, we will get the results we are looking for!"

    - Alberta Tai
  • "I need to be on page one on search engines because competition is so fierce.

    This year we received 85 vehicle donations as a result of the internet, which translated to nearly $12,000 net revenue that was given to charities nationwide."

    - Jacquie Elliott Center for Car Donations
  • "Listen to what they say because they are the pros and are definitely good at it!! They know what's best for your business and the outcome will definitely show!"

    "SEOP has done an outstanding job with our SEOP for our website. Their staff is very prompt and professional in all aspects-giving us suggestions that will work and letting us know what does not work. About 40% of our patients come from Internet searching and this is all thanks to the great work at SEOP!! Thanks!!"

    - Dr. Thomas T. Nguyen Founder, ICRS
  • "The right direction for the company... this was the key to “righting the ship."....Good results we have experienced while working with you... results we would like to see... years of good service. "

    - Andreas Krebs of All Covered
  • "Diligent, good communication, partner...

    SEOP listens to me and are working hard to keep my business at the top of the searches."

    - Angela Harrell Hike Bike Kayak Sports, Inc.
  • "SEO experts, proactive, technically advanced, results driven, attentive to customer needs...

    Considering we worked with a former SEO company and researched countless additional companies before choosing SEOP, I can say that I found SEOP to be the best out there in terms of expertise, customer service, customer satisfaction, and experience."

    - Brooke Wewers STORIS Management Systems
  • "I highly recommend SEOP!

    We have enjoyed our working relationship with SEOP and plan to continue for years to come. We appreciate the prompt and professional customer service as well as the expertise."

    - Liliya Zherebnenko Marketing Director, Free Conferencing Corporation of America
  • "...I personally enjoyed the relationship between the two companies, especially you as an account manager, and thank you for helping guide TVG to the point where it is today."

    - Zack Gideon


California, US Corporate Headquarters

1621 Alton Parkway, Suite 150

Irvine, CA 92606


London, UK

2 Sheraton St.

Soho London, W1F 8BH

+44 (0)20 7096 9087

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