The Client

The Challenge

The Plan

The Result

The Challenge, the official TV and Interactive Wagering partner of the National Thoroughbred Racing Association (NTRA) and a subsidiary of Gemstar-TV Guide International, Inc. (NASDAQ: GMST), is the most widely distributed horseracing network in the world. TVG viewers in certain areas can wager interactively on races via telephone, the Internet, TVG Mobile or Interactive Television by establishing a wagering account online at or by telephone at 1-888-PLAY-TVG.

TVG approached SEOP to assist with increasing their low traffic numbers and online branding. They had no significant rankings for their top 20 keywords. They were concerned about their top competitor taking away more of their market share. Given their vertical, PPC advertising was prohibited, so a strong SEO campaign was critical to their success.

SEO – Initial coding adjustments for deeper site indexing, site optimization, deep linking, and on page/off page content creation.

The Results

Through the development and utilization of the above strategy and additional items, the following goals were met:

SEOP achieved first page rankings (Google) for 75% of TVG’s top 20 keywords.

This resulted in a 31% increase in yearly traffic over the last year of the SEO campaign.

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