Website analysis is a crucial component of any SEO campaign. We need to make sure that your site is up to date in areas like site architecture and internal link structure, as well as in compliance with Google webmaster best practices. The most basic elements necessary to be found and ranked by the search engine spiders are frequently missing from sites at the start of their SEO campaign. We start by making sure basic elements of SEO best practices, such as robot.txt, sitmap.xml and customized 404 page, are in place before we start writing content or garnering a single back link. This creates a scenario for the maximum chance for success as the campaign rolls out. We also analyze your 301 redirects, server configuration, spider accessibility and general usability to identify any potential areas of your site that need attention.
The changes recommend and implement are designed to positively impact your site in terms of both “spiderability” and User experience. The ultimate goal is to analyze your site, and then implement best practices to ensure the site is both compliant with the search engines’ standards, and provides a good experience for the User. All of this is done with the goal of driving qualified traffic to your site and getting them to convert.
The analysis phase of the campaign takes place at the beginning of every new campaign, and normally takes about two weeks to deliver from the date of the kickoff call with your Project Manager. This is an absolutely crucial step of any SEO campaign. We need to make sure that on page optimization is up to par before the campaign proceeds, or the qualified traffic won’t convert. This analysis will clearly define the strengths and weaknesses of your site and how we’re going to play to those strengths and eliminate the weaknesses.