The Client

Swiss America is one of the nation’s largest precious metal brokers. The founder, Craig Smith, a celebrated expert on numismatics, is featured on prestigious shows such as CNBC’s Squawk Box and Fox News Money.

The Challenge

Swiss America approached SEOP while they had an in-house managed PPC campaign that was resulting in a high CPA. The Client wanted to increase sales and have a better control over their PPC cost.

The Plan

Utilization of Google Adwords, Yahoo! Paid Search, and Bing PPC

The campaign used tightly themed keywords, ad text, and landing pages that target The Clients key services

Refined keyword list by eliminating non-conversion keywords

Focused on the trends, seasonality of the product, and economic conditions to evaluate and continually optimize campaigns for best performance and reduce cost-per-acquisitions.

The Result

Through the development and utilization of the above strategy and additional items, the following goals were met:

SEOP lowered Swiss America’s cost per acquisition from $60 to $20.

The company began an SEO campaign in conjunction with the PPC campaign. The SEO campaign has resulted in a 167% increase in monthly unique organic traffic.

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