The Client
STORIS Management Systems is the leader in retail software and solutions for the retail industry. Over 350 leading Big Ticket retailers rely on their management systems to integrate operations, streamline processes, and outperform the competition. Within the past twenty years STORIS has grown significantly to over 100 employees, with corporate headquarters in Mt. Arlington, NJ, and a R&D office in Deerfield Beach, FL.
The Challenge
When STORIS first came to SEOP they did not have a strong web presence in the natural search results for many targeted and general keywords as they would have liked—they wanted to achieve top rankings in major search engines and boost visibility with the end result being increased profits and an increased share of the online market for qualified traffic. Due to the highly competitive nature of their industry and a small marketing department, STORIS knew that they needed the expertise of a reputable SEO company such as SEOP to help achieve those goals and maintain that success over the years.
The Plan
SEOP performed an initial technical analysis and recommended extensive onsite changes necessary to make the website more SEO friendly. Some of these recommendations included the integration of custom-themed 404 error pages, improved content (rewritten to theme the site around the suggested keywords, and optimized for ease of use for both Users and spiders), optimization of page metadata and tags, removing non-SEO friendly content, CSS and JavaScript externalizations, code optimization, URL restructuring/renaming and other SEO best practices.
Employed an aggressive link building strategy based on keywords for targeting STORIS’ unique niche markets and customers, including a whole range of contentrich, natural looking links that Google and the other algorithms crave. Implemented short-term and long-term industry “white hat” practices and proprietary strategies designed to net an increase in front page rankings, boost traffic, and increase conversions, with the added economic benefit of reducing expensive PPC dependency.
The Result
Major Increase in Visibility & Traffic as measured by new keyword positions and improvement of existing positions, in addition to many long-tail phrases which are a result of overall site optimization
14 Keywords on 1st Page of Google, meaning a front-page presence of more than 70,000 qualified searches a month
Reduced PPC cost, $100K+ projected PPC savings/year- as measured vs. similar positioning for PPC
