The Client is the main website for the Institute of Cosmetic and Reconstructive Surgery (ICRS). At the Institute of Cosmetic and Reconstructive Surgery, they believe that it is natural for you to want to look your best and feel good about yourself. By enhancing what nature has given you, you can feel better about the way you look; and feeling better means achieving the life you have always known was possible.

The Challenge

ICRS was experiencing slow business and was not seeing rankings increase on main keywords. They had worked with a previous SEO company and were not happy with the results, leading to them seeking a new company to help grow the business. They had very specific goals in line and wanted to grow the business as a whole—“SEOP helped us with our ranking with Google. They had created the implements that were needed to help us be at the top of the list. Advised us what we were doing right and what we needed to do. Being that there is so much competition within this area alone we definitely had a lot on our plate. SEOP was able to establish a list of top ranking key words for us. With competitors surrounding us from all directions; we needed our ranking to be at the top of the list.”

The Plan

SEOP wanted to help grow The Client’s business by focusing on what was truly needed. SEOP provided a game plan to ICRS to help increase their overall rankings and provide the best ROI possible.

Increase overall keyword rankings through implementation of keyword specific mapping of pages on the website

Updating the website template by removing items like internal scroll bars

Utilization of call tracking through specific phone numbers for specific campaigns

Creation of a Blog; Creation of Social Media platforms, like YouTube, FaceBook and Twitter

Introduction of a short form for quick contact

Utilization of Google Adwords PPC

The Result

Increased rankings on geo-targeted keywords, such as “Orange County Breast Augmentation”

Total Increase by 200% of number of keywords ranking on pages 1 and 2 in Google.

Viral video creation that produced thousands of hits

New website design to help increase conversion

Total number of links pointing to site increased by 500%

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