Your competitors may be winning online, and that is why it is so important to watch and study them daily for even the smallest moves that can make a big difference in your ability to remain competitive and win. Putting together the right SEO strategy requires a deep, exhaustive, and ongoing detailed competitive analysis which includes comparing your site against the leading sites in over 350 factors for your desired keyword phrases. This analysis gives a clear picture of “where you stand” with the search engines and how to lead the pack. If you want to dominate the organic rankings for the predetermined maximally effective keyword phrases- meaning phrases where good rankings will drive ROI- it’s of critical importance to analyze why your competition may or may not be doing better than you are amongst the 350 competitive factors.
When a campaign begins, the first thing we do is conduct a detailed competitive analysis. We take into account the 350 factors when we determine the strength of your site, versus your competitors’ sites. We look at factors such as Page Rank, Domain authority, traffic, age of your domain, the number of indexed pages with the various search engines, social signals, as well as an extensive back link analysis, to determine why you are positioned where you are and more importantly- how to get you to where you want to be and ensure you stay clear of penalties. SEOP analyzes the following large scale components by looking at the competition’s online presence:
- Page rank
- Domain authority
- Back link analysis
- Unique visitors
- Traffic analysis
- Keyword ranking analysis
- Online brand presence analysis
- Website domain analysis (ie. age, cache history…etc)
- Content analysis
- Website architecture analysis
- Visitor demographic break down analysis
- Social links analysis
Taken together with our analysis of your own domain, these factors will allow us to plan the work so that it’s seen as natural by the spiders- and customized for you. Call today and receive a complimentary competitive analysis.
We tell it like it is — our open book approach is based on honesty, integrity and a straightforward expertise that will drive the best possible new potential clients to your website.
In fact, we want you to learn while we assist you to further understand the insights we use to experience real results. This means we will reveal the exclusive knowledge, insights behind what makes us the experts you can trust and count on.
Lastly, we believe in the power of great relationships, founded on honor, accountability and responsibility. Our values are based on dependability for individuals and their business — when it matters most.