Your agency or office is one of hundreds within the federal government. You want it to stand out from the other federal offices and from similar state agencies, and you want citizens to easily find your web site and all of the services it provides. You know that internet visibility also impacts visibility to constituents and stakeholders. What can you do to make sure that your web site capitalizes on all of the most recent knowledge and innovation in federal government SEO (search engine optimization)? Talk to us at SEOP.
We bring over 12 years of experience in online marketing and dozens of other proprietary techniques that will enable your site to rank highly and appear prominently in a Google search. As you might suspect, SEO for federal agencies requires a special kind of expertise. Your agency more than likely uses a great deal of terminology that is indecipherable to the average citizen. How can you enable a person to find what they need in an internet search, while also using both technical and/or laymen terminology to describe your agency’s output?
SEOP has the technical experts who will code all of your web pages so that they are crawled and mapped correctly by Google’s spiders. By carefully developing the content of each page and its linking strategy, your website will gain the visibility that you need for the targeted keywords you desire.
We will start by working with you to identify your goals as they relate to search. We will then analyze the architecture of your current site, its content, and its incoming and outgoing links. Next, our team of experts will recommend the changes that you need in order to ensure that you get found quickly by U.S. residents. Our recommendations may include the use of PPC (pay-per-click) advertising, the Dutch auction-based system that will reinforce your online presence.
Federal government SEO is not for the faint of heart. Google and the other major search engines have made big changes to their search algorithms over the last two years. What worked well in early 2011 might not help gain high rankings today. Google’s implementation of the Panda and Penguin algorithm changes caused thousands of websites to suddenly plummet in their search rankings. Gone are the days when all that was needed was to stuff keywords and phrases into their content in order to capture the valuable real estate on the first page of Google’s search results. By taking steps to stop those cheating the system in order to give a better experience to the end user, the company raised the bar on content quality.
SEOP stays current with the latest search engine algorithm changes. We protect the websites of our clients to ensure that they stay in compliance with these changes. Our federal agency clients benefit from this vigilance.