Image by Mike Schoonmaker
Many business owners and marketers now understand the value of having a well-optimized website and how it can help in getting better on the SERPs. By deploying proper SEO strategies in place, any organization can rank higher, get more visitors, reach their target audience, and improve brand recognition.
However, many marketers and business owners still assume that SEO involves nothing more than keyword placement within their website’s content. In fact, digital marketing requires so much more, and failing to incorporate all aspects of SEO can lead to poor and ineffective results later on.
If you have been using effective SEO strategies on your website but haven’t seen any improvements on your web visibility and traffic as of late, you may need to work on the following:
One of the most common mistakes writers make when developing content for their website is keyword “spamming” or overuse. Unlike in the past when using the same keywords or phrases over and over again may have worked, search engine crawlers now mark these websites as offenders and put them at the back of the list in search results.
If you’re constantly linking to external or internal posts and sites, it’s important to always check and make sure that all of the links are active and are working properly. When users click on a link, they should be routed to a relevant, informative page and not receive an error message. While broken links could happen, search engines can flag websites that consistently experience this issue, thereby affecting their online reputation and search engine rankings.
Page titles and meta descriptions should ALWAYS be optimized for SEO. Content writers and website owners should pay close attention to them, as they can greatly help search engine crawlers index the pages and determine whether the content is relevant to the page.