What To Do When Your SEO Results Start To Plateau

By | Content Creation Strategy, Content Management, Digital Marketing, SEO Strategy | No Comments


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Many business owners and marketers now understand the value of having a well-optimized website and how it can help in getting better on the SERPs. By deploying proper SEO strategies in place, any organization can rank higher, get more visitors, reach their target audience, and improve brand recognition.

However, many marketers and business owners still assume that SEO involves nothing more than keyword placement within their website’s content. In fact, digital marketing requires so much more, and failing to incorporate all aspects of SEO can lead to poor and ineffective results later on.

If you have been using effective SEO strategies on your website but haven’t seen any improvements on your web visibility and traffic as of late, you may need to work on the following:
 

Keyword usage

One of the most common mistakes writers make when developing content for their website is keyword “spamming” or overuse. Unlike in the past when using the same keywords or phrases over and over again may have worked, search engine crawlers now mark these websites as offenders and put them at the back of the list in search results.
 

Linking

If you’re constantly linking to external or internal posts and sites, it’s important to always check and make sure that all of the links are active and are working properly. When users click on a link, they should be routed to a relevant, informative page and not receive an error message. While broken links could happen, search engines can flag websites that consistently experience this issue, thereby affecting their online reputation and search engine rankings.
 

Metatags

Page titles and meta descriptions should ALWAYS be optimized for SEO. Content writers and website owners should pay close attention to them, as they can greatly help search engine crawlers index the pages and determine whether the content is relevant to the page.

Prep Your SEO Strategy for RankBrain, Google’s New AI

By | Digital Marketing, Google, SEO Strategy | No Comments


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Over the last couple of years, advancements in artificial intelligence (AI) have been slowly crawling their way into the marketing realm. This sounds like something straight out from a sci-fi movie, but with machine learning already working its way into platforms that millions of people use every day—social media—it won’t be long before similar technologies work their way into search engines, and eventually, into SEO strategies.

But now it’s already happening; Google recently introduced RankBrain to its search algorithm. Now, marketers may think this is yet another layer of mysterious SEO unknowns that the world’s biggest search engine needs to account for. However, Alphabet, Google’s parent company, is impressed by the potential of machine learning and convinced that it may be time for marketers to face the future.

As with most factors concerning Google’s search algorithm, there are not a lot of details known about RankBrain. What we do know is that engineers at Google have been testing it on a “very large fraction” of search queries. Supposedly, RankBrain uses AI to examine search behavior so it can “learn” how to perform better searches and improve Google’s ability to return more accurate results for confusing or ambiguous queries.

Only time will tell what effects RankBrain will have on SEO and digital marketing. And while there aren’t a lot of functional details to work on as of now, there are still a few things you can do to organize your SEO strategy and prep for Google’s latest search changes.

Keep things natural
Now’s the best time to review your content and make sure that your keywords are used and integrated naturally. Regardless of whether keyword strategy is on its way out or not, this assessment will help improve the quality of content you serve your audience.
 
Cut down
If there’s anything marketers should’ve learned after Google’s past algorithm updates, it’s that spreading your content too thin and trying to jam too many keywords in there will put your search profile at risk. To ensure proper saturation, consider cutting down on your keywords and reorganizing their distribution across your channels.
 
Be consistent
Working to develop a strong, distinct “voice” doesn’t only improve brand awareness and make your content more recognizable across the web, but it also makes it easier for users to search for you online.
 
 

Three SEO Strategies That Are On Their Way Out

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All SEO strategies have their own well-defined shelf life, and what brought in increased traffic in the past may not be effective anymore. After these marketing models have run their course, they should be scrapped to make room for new techniques that meet the ever-changing demands and requirements of search engines.

Change, although sometimes painful, is inevitable and often necessary. Fortunately, reinvention is a trick that all humans pull of remarkably well, even so when properly motivated. To help you move forward, here are soon-to-be obsolete SEO strategies that you should probably stop doing.
 
Focusing on just Google

For the past decade or so, most marketers who use the term “Search Engine Optimization” actually meant optimizing for just Google, and for good reason. Google has been the undisputed leader in online search, having the most advanced technology, the largest user base, and launching the most popular trends and features that other search engines struggle to imitate. However, the trend is shifting. Personal digital assistants like Siri and Cortana, as well as other platforms like Amazon, Pinterest, eBay, and iTunes are now changing the dynamics of user search behavior. To be successful, try to cover all the bases; don’t just optimize for Google and miss out on finding out where your audience is.
 

Keyword-centric approaches

Keyword-based page optimization has been considered outdated for a while now. Google’s Hummingbird update introduced semantic searching, which values user intent more than keyword usage. Although using business- or industry-specific keywords is still a popular practice, maintaining an overall focus on content marketing and branding is now considered more important.
 

Manual link building
The process of manually posting links that redirect to your domain across blogs, forums, and other sites to gain traffic is no longer effective. In the coming months, an overall decline in opportunities to do this kind of link building will become scarcer. This will force marketers to pursue other forms such as guest posting and quality content publication, which attract and earn traffic on their own merit.
 

Boost Your SEO Strategy with Customer Relationship Management Tools

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SEO campaigns, which involve careful keyword analysis and trend discovery, are often geared towards increasing an organization’s online visibility and sales. CRM tools, on the other hand, capture information from potential customers and serves as a central source for tracking all interactions throughout the buying cycle.
Access to information and actual customer queries through a CRM system provides clear opportunities for improving top funnel marketing strategies such as SEO.
 
How can I use the CRM System to improve our company’s SEO results?
 
1. Document keywords and interactions.
Documenting the keywords and interactions you have with potential and existing customers allows you to you collect valuable insights that can be used to shorten sales cycles, improve customer relationships, and keep track of sales strategies that work. For example, asking customers what keywords they used to find you online will allow you to identify how your leads are discovering you, and which keywords you should be optimizing for search.

2. Identify end user problems and search queries.
Gathering relevant insights provides your organization with valuable data that can increase relevance and attract targeted, high quality leads. Using documented conversations and search queries that describe real customer problems, you can create content and web pages that provide solutions to actual problems that customers have.

3. Use customer data to discover buying trends.
One of the key benefits of having a CRM system is that it helps you discover buying trends, which you can also use to plan your SEO marketing strategy. By using information from your CRM system and incorporating that into research tools such as Google Analytics and Google Keyword Planner, you will be able to quickly identify how often certain keywords are searched for online and develop ways to increase your online presence and increase sales during critical periods.

Machine Learning and Its Impact on Search Engine Optimization

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Imagine a world where the human element is taken out of the equation and computers act on their own without explicitly programmed. In this world, search engines learn and update themselves automatically. Also, engineers are unaware of the latest algorithm changes yet are sure that everything is working the way it should. Seems too good to be true? Well, it seems that Google is researching on the possibilities of moving in that direction.

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BuzzSumo Steers Online Branding in the Right Direction

By | Content Creation Strategy, Content Management, Digital Marketing, search engine optimization, social media | No Comments

We know that keyword spamming is a foolproof way of turning away search engine crawlers. But did you know that even perfectly optimized content can be fruitless when used in the wrong context? With the advanced search algorithms developed by Google, not only is over-stuffed content bypassed, but keywords used improperly won’t fool them either. Luckily, with the aid of SEO tools like those provided by BuzzSumo, you can escape the trap of producing irrelevant content and create content that’s current, creative, and relevant to your purposes.

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From Dabbler to Industry Leader: Making the Move towards Mature SEO

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After multiple algorithm changes and updates, much have changed in the way marketers develop their search strategies. Mobile has also become one of the top platforms for online consumers, which meant that brands had to optimize their message to meet market demands. Digital marketing has also been tremendously affected by the merging of content, search, and social. The lines that divided these three specialties are now starting to fade, as more sophisticated customers and search algorithms cause each area to blend with and affect the others.

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The Art of War: How Ancient Strategies Can Lead to Modern Digital Marketing Success

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The Art of War is a military treatise attributed to Sun Tzu, a high-ranking military general, strategist, and tactician. Despite having been written around 2,500 years ago in Ancient China, the book continues to hold influence in modern times, particularly in business and marketing.

Here’s a look at key lessons from The Art of War and their applications in modern digital marketing:
 

“Tactics without strategy is the noise before defeat.”

Digital marketing covers several channels—SEO, PPC, SMM, and Content Marketing—each with their own set of unique tactics for success. Yet when several plans are executed without an all-encompassing strategy, the success potential of these outlets will never be fully realized.

Before going ahead and executing tactics for each area of the marketing plan, make sure that your strategy is clearly defined. Focusing on one channel alone in is risky at best and borderline suicidal at worst. Are you simply the more affordable option? Or do set yourself apart by providing a distinct feature or result so that clients will pay a premium for your product? In a rapidly-changing landscape where competitors willing to price their offerings slightly lower surround you on all sides, not having a definite unique selling proposition is the direct route to failure.

Tactics led by strategy win the war—this is your secret weapon. However, developing a winning strategy requires careful research. Being present is not enough; you need to study in order to identify the gap in the market and finally offer something unique to your customers.
 

“What enables the wise commander to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.”

As a digital marketer, you probably spend most of your time studying the SERPs. But what do you really see? Have you ever noticed the difference in results when searching at home vs. at work? What about when you’re signed in to Google on your mobile device? Do you know what parts of Google’s SERPs are organic results and which ones are sponsored ads?

Your knowledge of things must go beyond the superficial. You need to thoroughly understand the industry you’re in and familiarize yourself with every nuance of the search landscape, from your own results on the SERPs and your competitors’, to ads and sponsored listings, as well as geo-targeted and organic results. It is this unabated desire to learn the rapidly-changing landscape that will help you recognize the opportunities and threats you need to develop marketing campaigns that truly resonate with your audience.
 

“Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.”

Armed with an effective strategy and knowledge of the search landscape and your competitors, you can easily tilt the odds in your favor. However, victory should never be assumed without accurate references. You need to constantly review and recalculate the strength of your strategy using the proper data and metrics.

Knowing what things to measure is also important, and one must properly recognize the relationship between acquired data and analytics, short- and long-term objectives, KPIs, and marketing tactics in order to establish sensible measurements that deliver actionable results.
 
 

Launching a WordPress Site: Best Practices and Tips for SEO

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Many make the mistake of thinking that using Wordpress to launch their site automatically guarantees good SEO. It doesn’t work that way though; the value of this platform lies in the fact that it doesn’t require much coding or complicated customization to get it running with great search-optimized functionality. We will be covering some best practices and tips for maximizing search engine visibility when launching a new Wordpress site in this post.

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