There have been recent reports of increased hacked and spam content appearing in Google’s SERPs, and hackers have been even gone as far as resorting to old-school tactics such as bait-and-switch content. Despite claims, Google has said that this increase in spam content is unrelated to its recent algorithm updates.
As a site owner, what can you do to prevent hacked content from affecting your numbers? Here are a few preventative measures:
Stay alert. To maintain a healthy website from an SEO and usability standpoint, you need to check and keep an eye on it every day. Whether you do it yourself or appoint a dedicated person in-house to perform daily security scans on your site.
Use health diagnostic tools. So that you can easily monitor what’s happening on your website, make sure to use both and . These tools provide site diagnostics so that you can easily monitor and resolve any recovery issues.
Update your software. One of the most common pitfalls that lead sites to getting hacked is outdated software. See to it that your platform, plugins, add-ons, and other components are all updated regularly.
Select the right passwords. Basic passwords like “password” or “1234” are not going to cut it and should never be used. Choose strong, unique, and long passwords that use a mix of alphabetical, numeric, upper- and lowercase characters to prevent hackers from guessing your log-ins.
Site backup Should your website experience a breach, you’ll need to make sure that all your data is backed up and stored elsewhere so that you can revert back to previous site versions. You can also take advantage of secure firewalls that are updated regularly.
What other preventive measures can you think of so you can keep your website safe from hacked content? Share them with us; we’d like to hear from you!