Yahoo unveils Axis, ups search experience

May 25, 2012 by SEOP Blog Team

YahooAxis Banner Yahoo unveils Axis, ups search experience

For years, a whole lot of us have crossed over and become loyal users of Chrome and its array of features, and good user experience. This week, Yahoo joins Google in the browser arena with Yahoo Axis, a product the company promises will be a game changer as it offers a completely new way to search and browse the Web. It offers a search experience that allows you to enter your search, see and interact with visual results, all without ever leaving the page you are on.

Yahoo Axis is a mobile browser built for the iOS (for the iPhone, iPod touch and the iPad; no word yet if an Android-compatible iteration is in the works) that lets you conduct and view searches, and interact with visual results without having to leave the page you’re currently on.

“Our search strategy is predicated on two core beliefs—one, that people want answers, not links and two, that consumer-facing search is ripe for innovative disruption,” said senior VP of Connections at Yahoo Shashi Seth. “With Axis, we have redefined and re-architected the search and browse experience from the ground up.”

Yahoo Axis was built from scratch on the Yahoo Cocktails, the company’s mobile development platform. Its user experience seamlessly extends to multiple devices and to the desktop as a mere plug-in for HTML5-based browsers—from Internet Explorer 9 and Firefox 7, to Safari 5 and all Chrome versions.

To get started, you can download the Yahoo Axis app on the iTunes App Store, or the desktop browser plug-in from the Axis microsite. Both integrations are actually quite impressive, displaying slick and intuitive user interfaces.

Once you’ve downloaded and installed the browser plug-in, and signed in with your Yahoo login credentials, a rounded, black bar will appear at the bottom of the browser. This is where you type your search queries, and manage your Favorites.

As mentioned, Yahoo Axis puts a tad bit less attention on the traditional link-focused search engine results, and instead present search results as splices across the bottom of the page. Each splice contains a screenshot of the search result’s Web page, title and link which you can scroll through to easily find what you’re looking for. Activities like searches are hooked up to other devices you may have, letting you continue on your iPhone what you started with your iPad.

Yahoo hasn’t exactly been a thriving company in the age of the social Web, especially this year with its stocks nosediving, and after losing 2000 employees last month, and both its CEO and director this month. And with its good features, seamless cross-platform integration, and straightforward UI, Axis just may be Yahoo’s great, big step towards bouncing back in the search game.

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