Tips for getting started on guest blogging

September 12, 2012 by SEOP Blog Team

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In a previous blog post, we lined up the benefits of having guest bloggers contribute write-ups for your blog. In it, we talked about the positive effects this SEO technique can bring to your site–from having other people to help your content creation tasks to enabling you to grow your brand’s audience and build your online reputation. But obviously, your site can also take advantage of these opportunities and reach your goals by providing your services to other blogs.  Here are a few tips on how you can get started on guest blogging.

 

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Target Quality, High Ranking Blogs
Step one involves looking for the right blogs to offer your services to. To streamline the process, you can join blogging networks and guest blogging portals to find sites that allow submissions and those who are actually looking for guest bloggers. Another valuable resource is through other bloggers which states the importance of building relationships with your audience and other entities in your industry. Once you’re in the loop, look for sites that rank highly on the search engines and are popular among the people in your targeted niche. It’s important to stick to blogs that cover your expertise and what you’re passionate about to make sure you’re motivated and knowledgeable about your possible topics.

 

Initiate Contact, Present Yourself
Once you’ve found the best blog to contribute to, let them know that you’re interested. In a nutshell, this will be like applying for a job where they will decide who to hire based on many reasons–naturally including your writing skills, talent, interest and knowledge in their field. Naturally, you’ll want to present yourself in the best light possible why showing them what you can do. Sometimes linking them to your personal blog or sending them copies of your writing samples can help determine if you’re a good fit for their blog. Others may even want to look at your LinkedIn account and other social media profiles to see what else you’ve done.

 

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Review the Blog You’re Submitting Your Posts to
Once you get the thumbs up and accepted as a guest blogger, acclimate yourself with their blog–from the theme to the writing voice you’ll need to use. This can easily be accomplished by visiting and exploring their blog can help you understand what kind of posts you’ll be producing for them.

 

Consult with the Blog Admins
Don’t be afraid to ask blog administrators or content managers any questions you may have about writing for them. Normally, blogs have their own rules and processes for writing and submitting content which you will need to familiarize yourself with. Among the most common things you’ll need to know before you start writing include:

  • Their existing readership and targeted audience
  • Keywords they may be targeting
  • Themes and topics they are avoiding, brands and names they prefer not to mention
  • The deadline for your submissions
  • Other things you may need to include in your submissions like images, videos, etc.

In addition to all these, it would also be advisable to pitch your desired topics first. If possible, brainstorm with the content managers to come up with good topics and unique angles for your post.

 

 

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