Tips for building your own SEO team

September 3, 2012 by SEOP Blog Team

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Depending on the intended goals and site being optimized, implementing SEO campaigns may involve a lot of work–work that can sometimes be too much for just one person to handle. For this, companies may have to build a team of SEO experts to put strategies into motion and monitoring the site’s overall progress along the way. However, because the campaign’s success hangs in the balance, a company can’t just draw lots to select people to be part of its SEO team. Instead, it’s best to find the right people with the right skills to man every task in the campaign.


Round Up Your Team

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Search engine marketing can be a specific muscle not everyone can flex. To develop successful campaigns and effectively put them into motion, a Web site may need to build an SEO team of its own. To do that, you’ll need to find talented and skilled people to get the job done.

Hire Internally
Take stock of what you already have–your existing workforce. Find out who among your workers have ample experience working for an SEO company or have taken part in search engine-related work in the past. If you don’t find anyone, you can always choose the ones with the raw skills and train them.

Employ Outside Help
You can also choose to seek help from outside the company by hiring skilled people or companies full-time or only for the duration of your campaigns.

Hire SEO Experts
Hire people to fill up specific SEO positions to drive your site and its campaigns forward. Obviously, you’ll be on the look-out for people to serve as content creators, social media managers and even Web developers.

Partner with an SEO Company
If you have the budget, you can also employ the services of a reliable SEO company. This can be quite the investment, but it’s one you’ll need to make if you want your site to succeed online.


Find Your SEO Specialists

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Building a team of SEO experts involves outlining a team structure with each member handling specific tasks to get the campaign going. For this, you’ll need to find each one’s specialties and assign them positions. After you’ve done that, it’ll be easier to define everyone’s set of responsibilities.

  • SEO Manager
    Naturally, your team will need a leader, a competent head of the operations that will spearhead tactics and make crucial decisions. This requires extensive SEO knowledge, management skills, and some technical knowledge to properly communicate with Web (and mobile) developers.
  • SEO Analysts
    An SEO Analysts are tasked to properly audit the Web site and recommend ways it can be optimized. This involves analyzing both on-site and under-the-hood components, measuring conversion rates, link building structures and giving direction to the content marketing teams among many other responsibilities.
  • Content Creator
    Naturally, the Content Creator’s writing skills are valued highly here to make sure that the site’s content are very engaging for human readers and well-optimized for the search engines. Aside from content writers, a content creator may also be tasked to produce multimedia content like creating infographics and podcasts.
  • Link Builders
    Link building is one of the most crucial aspects of SEO that helps supercharge a site’s online presence, and enables its high ranking on the search engine results pages. Link builders should be able to leverage on proven White Hat techniques for developing linking strategies and acquiring backlinks to raise the site’s authority and ranking online.
  • Social Media Marketer
    Social media marketing has proven to be quite the potent element for SEO, and combining both industries produces significant results for any Web site. Among their many responsibilities, the social media marketer will be establishing the brand’s presence on the social streams, and use to those as a platform for the site’s content marketing and link building tactics, and for engaging and developing a relationship with the targeted demographic.
  • Web Developers
    Sites will benefit from having one of their competent Web developers doing tasks dedicated to search engine optimization. As new SEO technologies and trends arise, these Web developers should be able to understand how to effectively implement them into the Web site–from rebuilding the site, installing trackers, to updating plugins and deploying new Web and mobile apps.


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  1. Matt John Canty September 5, 2012 @ 8:13 am

    Great piece of advice. It’s very difficult wearing all the different hats especially with SEO. Good thing I have amazing experts around me to help me with my campaigns.

  2. RSpears September 5, 2012 @ 4:55 pm

    Hey Matt.
    Yes, it’s very challenging, especially if you’re handling a lot of sites! Some sites only have one guy to shoulder ALL the tasks. Good thing you do have people to share responsibilities with.

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