Three Tips on Improving Your Site’s Search Engine Ranking
search engine optimization, SEO tips | Comments (1)
Brand development these days requires a strong Web presence. Having a Website allows you to reach a global audience for easy distribution of information and sales at a larger scale than traditional marketing can possibly offer. So you develop your products’ domain, splashed it with a great page design and equipped with an armory of contents and straightforward e-commerce features.
So now you sit and wait for the site’s visitors to start piling in—only it’s taking a little too slow than you had hoped. One good possible reason behind this is that your site just isn’t getting high search engine ranking. This is a critical aspect in brand discovery since high ranking sites naturally appear prominently on the first page of the search results, and users are more likely to click on the first few links.
Here are three tips for improving your site’s search engine ranking:
Use Keywords. Keywords, in a nutshell, are terms a user would likely type into a search engine’s text field to initiate a search which will eventually direct them to your site. Keywords have varying search engine values based on how many times they have been used as queries; including these will contribute to your site’s ranking. As such, assigning specific keywords to focus on each page in your domain will not only help increase rank but also improve individual page relevance. These are inserted between the HTML’s <TITLE> tag (located within the <HEAD> section of the code tree) for search indexing. Doing this will ensure your site’s search engine visibility.
Review The HTML Code. Any good developer should review a site’s HTML code several times before going live. However, some code errors like missing or misplaced tags may go unnoticed even by browsers. Misplacing any of these elements can potentially prevent search engines’ algorithms from indexing your site.
Make the Site Content Compelling. The articles you publish should be informative, compelling and written in a style that will attract your potential readers and keep them within your site’s premises, consistent with the domain’s general theme and most of all, original. One of the most common mistakes among Websites is publishing contents that have already appeared online and/or swiped from other sources. Most search engines’ search algorithms filter and de-index contents, potentially giving your site a lower rank, and you as the site owner, lesser credibility. Using some of your chosen keywords accordingly within the articles will also help.
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RSpears @ March 22, 2010
[...] As far as your SEO efforts are concerned, search engine algorithms filter and de-index contents that have already appeared online, as we mentioned before. [...]