Leaving comments on other Web sites and blogs is a great way to interact and set up working relationships with the site owner, other companies and potential contacts within the same industry. And despite what many may believe, the comments section has very little effect on link building. As far as backlinking for SEO strategies are concerned, spammers swarm comments sections with links to their sites. This is rather fruitless as most site and blogging platforms inject rel=”nofollow” on all links left by commenters, rendering their backlinks incapable of receiving any link juice.
Despite this, the comments section still has many positive effects for growing a brand’s reach online. This is a part of the Web site where communities are createdâ€”where genuine interactions take precedence, ideas are exchanged, inquiries are answered, and the relationship between the brand and its site visitors are established and cultivated. However, all those opportunities may be harder to take advantage of if your comments are constantly getting unapproved or blocked, and sent to the trash bins.
Here are three ways to ensure your attempts at communicating through other site’s comments section won’t prompt the Web site to get you unlawfully identifying you as a spammer.
Use Your Real Identity
It’s common for spammers to put up their company name and/or their keywords on the Name field. Doing the same will raise a red flag and may get you tagged as a spam or even banned. So it’s always good to use your real name. And even if you represent a company, it is advisable to use your real name instead of putting up your company’s. In any case, comment forms have separate fields for address and Web site.
Be Part of the Conversations
Because the comments section is a jump-off point for interactions, it’s best to interact with other site visitors using your real identity. Besides, people will find it easier to communicate and relate with you if you’re being genuine. This way, you get the chance to introduce yourself and build your reputation as an active part of community.
- Actually contribute to discussions.Â Provide value to the Web page by sharing your own two cents on the comments section, instead of just leaving one-word exclamations. These are very common among spam messages, they offer absolutely no one any help whatsoever.
- Be personal.Â Always address the people you’re talking to, whether itâ€™s the blog post author, or site owner. Calling them by name can help influence trust and assure them that you’re not a spambot with a template-based message.
- Keep things within topic.Â Talking about something totally unrelated to the actual content is yet another characteristic of spam. Make sure to respond to the correct comment threads, and if you’re looking to discuss other topics or ask questions, it would be better if you directly message the site owner/s via their e-mail.
Check for Grammatical and Spelling Errors
One of the most common qualities of spam is the faulty sense of grammar and the appearance of spelling errors. This is the result of blatantly disregarding communications, where the comment’s only purpose is to carry a backlink, or any keywords. Make sure to read and re-read your comment to check for errors instead of just hitting the post or comment button.
Popularity: 1% [?]
Popularity: 1% [?]