Whether you’re a Webmaster, an online marketer or a business owner, there are a plethora of mistakes we all have to go through and to learn from to help us towards SEO greatness. It’s common to encounter setbacks along the way, especially in today’s constantly evolving online landscape.
More often than not, these can easily be remedied by simple tweaks and strategic implementations. But sometimes, it’s these initial mistakes that are barring our success online; that essentially, we are standing in our own way, so to speak. To help you clear out the SEO cobwebs, here are a handful of mistakes any SEO enthusiast and Webmaster must avoid.
Jumping Blindly Into SEO
Square one: baby steps. Do some more reading on SEO; its benefits, the time and effort it will entail to roll out and maintain, possible implementation costs and time-proven strategies. In short: the logistics. Reading helpful resources like Google‘s Search Engine Optimization Starter Guide and arming yourself with Web-based and natively installed SEO tools to help you along the way.
SEO should be ingrained in your site as you build it from the ground up. Delaying on its implementation could mean that you’re missing out on opportunities that may be beneficial for both you and your brand. It’s better to spend a lot of time during the site planning and development processes, as opposed to having to modify, re-code or re-map its internal code and modifying its contents after months or years of going online.
Utilizing Inconsistent Practices
At the onset, you have to make the decision to either handle your site’s SEO or call in the services of a professional third party SEO company. Either way, you have to understand that it’s not something you can start and watch flourish, and then forget about later on. Much like a child, sites need constant SEO attention which can be done by regularly measuring your strategies, knowing which ones work, and making adjustments accordingly on the ones that are not bringing in positive results.
Focusing on Aesthetics Too Much
Gorgeous graphics and other multimedia components may provide a lot of value, but they won’t always be winning elements for your human visitors and search engine spiders alike. In fact, when not handled properly, sites with these attributes may be invisible to search engines, resulting in low page ranks and lesser possibilities for discoverability. So as a good measure, you can optimize images, animated and interactive Flash elements, and you can opt to leverage on SEO-friendly site development practices. Also, ramp up on usability by making your site’s layout and user interface easy to navigate through, and by providing lighter versions for mobile and HTML variants of Flash-driven sites.
Missing The Keyword Bull’s Eye
Sometimes, when writers (especially those coming from traditional, journalism-propped backgrounds) craft blogs posts, articles and copy for Web sites, they forget about using keywords. As you know, while this does get the message across, it doesn’t give search engines much prompts in terms of context of the page. On the other hand, you may be using keywords but they may not be right for your site. For this, you can make up a list of keywords that best describe your site and narrow them down to the most relevant. Or you can use keyword suggestion tools like Keyword Discovery, WordTracker or Google Adwords Keyword Tool. Just make sure to use them in your blog post, URL and within the meta and title tags.
Popularity: 18% [?]
Popularity: 18% [?]