Using photos, artworks and any other kind of images are great for developing and marketing Web sites and blogs. Sure, many can look at an image and shrug, but in most cases, images are even as important as the message the accompanying content carries. The benefits it can bring to any Web property varies, and the way itâ€™s implemented on-site should never be underestimated.
Benefits of Using Images
There are many reasons why companies use images on their Web sites, though they understandably end up with the default â€œbecause they look pretty.â€ Some of the other ways images can provide value to a Web site include the following:
- Enhances the written content it accompanies by visually illustrating scenes, adding atmosphere, context, humor, and even serves as a side comment.
- Illustrates directions to make it easier for the readers to follow instructions.
- Becomes a visual break from the blocks of text that make up the content. This can help make the content easier to consume, and helps prevent people from tapping out even before they start reading.
- Helps designers effectively balance out Web page layout.
- When used buttons, images can help improve a siteâ€™s usability.
On Using Images
In search engine marketing, images can be optimized for SEO to help Web sites rank highly on search engine results through blended searches, and when specific image searches are conducted. However, you canâ€™t just slap a photo on a Web page and call it a day; instead youâ€™ll need the right ones to youâ€™re your content needs. Here are a few quick suggestions.
Use Original Imagesâ€¦
As much as possible, always use original images; invest on photography equipment, set and models to take your own photos, or spend time and rely on your artistic skills to draw or paint your images. This enables you and your brand to keep the credit, and youâ€™ll be able to use the images in other aspects of your campaigns.
â€¦Otherwise, Ask Permissionâ€¦
However, if you lack the artistic skills or the budget to create your own, you can still find good images online. The important thing to do here is to actually reach out to the owner of the photo or art piece, and actually ask for their permission. You may have to put the agreement in paper for legal purposes.
â€¦And Provide Attributions
While itâ€™s really not surprising for some to require some payment for using their works, youâ€™ll be surprised at how many artists and photographers will let you use their works for freeâ€¦provided that you credit them. Always provide proper attributions with every image you use on your Web site or blog, this includes the name of the owner of the image and a link to their Web site. This will save you from any legal distress later on.
Keep It Relevant
Images are meant to supplement posts so needless to say, every image should be in some way related to the content. Whether itâ€™s the logo of the company or product youâ€™re reviewing, or infographics that illustrate the point youâ€™re making on your content, all these should be able to help the reader better understand the written piece it accompanies. Of course, there are special cases when photos have nothing to do with the content, such as when theyâ€™re meant to be subtle side comments, or are intended to be more metaphorical representations of the opinions shared.
Use Good Quality Images
Naturally, youâ€™d want to capitalize on the good sense of aesthetics these images provide, but always make sure that the image is of good quality. This means the images should be large, clear and well-lit, making it easy to see the subject and probably every detail on it, though of course, you can use dark images for certain reasons like employing some dramatic and Â mysterious effects.
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