Planning Your Podcast: The Title
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Image by RR and Camera
Developing and unleashing a podcast entails so much more than simply coming up with a set of opinions and the necessary equipment. After all, audio podcasts serving as tools on an online marketing campaign not only offer a different way to present your content, but it’s an extension of you and your reputation online, and a reflection of your commitment to your clients.
Like most projects and SEO measure, branding your podcast involves a well-thought of plan borne out of a good brainstorming session with anyone else involved with the brand and its image. The ideas and concepts dished around get-togethers like these offer insights on the bigger picture-like the overall direction the podcast can take in relation to the brand’s long-term goals and how it can affect the brand’s varied campaigns in the long run.
So get a notepad and a pen because we’ll dole out a few branding elements to help you during the planning stages. These make sure you develop a sound strategy with a good identity to help market your podcast.
Needless to say, your podcast’s name will be your identifier on online channels like iTunes. Making it distinct, relevant and catchy will definitely make it interesting and worth checking out for both the existing site visitors and the occasional passerby.
Make sure that the name reflects your podcast’s focused field of interest and content, and that you choose one that has novelty and offers some recall in your potential listeners’ mind. For instance, CNET has an entire slew of podcasts with great titles like Dialed In (a show about mobile phones and the various cellular service providers) and The Apple Byte (news, insider info and analyses of Apple products).
Perhaps, the most interesting in the bunch is The 404 which deals with Web lifestyle and the pop culture that relates to technology. It’s ingenious in its simplicity: its title takes from the Internet error code which is easily obvious for the podcast’s net-savvy target demographic and thus offers some semblance of hilarity and hints at its daily content while giving a sense of enigma for the non-listeners to try it out.
Remember: a name will describe the podcast in general and, based on the production quality and the value of the content, your podcast can give that word an entirely different meaning.
Also, if you plan to set aside a separate Web site just for your podcast outside of your brand’s homepage, find out if your chosen podcast name is also available as a top level domain name. You can check the availability by conducting WhoIs searches within domain name registrars like Network Solutions and GoDaddy. However, if you plan to simply integrate the podcast as a mere page on your site, you can set aside specific URLs easy to remember to take your followers directly to the podcast’s page; something like www.yourbrand.com/podcast or podcast.yourbrand.com would be sufficient.
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RSpears @ May 3, 2010
