Why Reviews Matter for Local SEO

July 14, 2014 by SEOP Blog Team

Image by Sarah Reid on Flickr

Gaining online visibility is always a challenge for small, local businesses when competing against larger enterprises that have the resources to boost their SEO performance. Even so, there are many ways to gain some upper hand for localized searches, one of which is by accumulating genuine and honest customer reviews.

Research Tips for Content Creation

July 7, 2014 by SEOP Blog Team

Image by Nomadic Lass on Flickr

Any content writer should know the value and necessity of research, not only in finding out how best to incorporate a client’s keywords in any piece of web content. As an essential component of content development, research provides the resources needed to produce quality blog posts, press releases, or white papers that readers would find informative and worth their time. For those new in the industry, below are some research tips to keep in mind before any writing is done.

Enhance SEO with Email Alerts

June 30, 2014 by SEOP Blog Team

Image by Elena Roussakis on Flickr

To stay on top of the web, it’s definitely a plus for you to be able to keep track of the keywords you target or have the latest about your industry delivered to you directly. That’s precisely what email alerts do which can help boost your SEO efforts in a variety of areas, such as link building, keyword research, and content development, among others.

Make the Most Out of Your Blog Posts by Repurposing Content

June 23, 2014 by SEOP Blog Team

Image by Eric on Flickr

Once you’re done publishing, marketing, and gaining some traffic from your blog post, what’s next? For most of us, we just move on to the next project, but doing so can be a waste after investing so much time and effort on creating high-quality content. Instead, you can take extra steps to repurpose your content in order to maximize its use.

What Is Barnacle SEO and How Does It Benefit SMBs?

June 16, 2014 by SEOP Blog Team

What Is Barnacle SEO and How Does It Benefit SMBs?

Small and medium-sized businesses may find it difficult to get their websites to rank highly for many keywords that more established sites are already ranking for. But rather than seeing this as a major setback, SMBs can benefit from the situation to boost their online visibility through what is called Barnacle SEO.