Five Concrete Steps to Follow When Your Site has Been Compromised

March 10, 2014 by SEOP Blog Team

Malware Image

Malware can strike at any time, and affect traffic to your site. We can try to be prepared, but what can we do when we’ve already been hit?

Defining Measurable Milestones for Success in SEO

March 1, 2014 by SEOP Blog Team

  When it comes to search engine marketing, conversion is the bottom line. It’s basic cost-benefit analysis. Simply put, is the value of my SEO services worth the money that I invest in it? The cost is easy to compute. Simply determine how many hours a week you spend talking to your SEO provider, and…

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Proper Grammar and Spelling – Should I bother?

February 24, 2014 by SEOP Blog Team

    Since the first weblog was published about 20 years ago, the developed world had opened itself up to being bombarded with poor-quality writing. Sometimes it’s a matter of trying to communicate in a different language from the one in which you were educated. Other times, you get bloggers who know a lot about…

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Improving Your SEO Strategy and Keeping it Out of the Silo

February 17, 2014 by SEOP Blog Team

Image by Eirik Refsdal on Flickr

When managed and executed correctly, SEO is a very effective marketing strategy that can deliver significant returns. However, many people perceive it as the be-all and end-all solution for driving traffic and increasing sales. While it can help you achieve these things, SEO is more effective when used in combination with an all-inclusive online marketing strategy.

Increase SEO Performance by Using the Right Images in Your Website

February 10, 2014 by SEOP Blog Team

Image by Aart va Bezooyen on Flickr

When people look at your website, they see everything you want them to see—content, photos, and videos. It’s a different story for search engines though; all they see is code. They may know that there are photos on your web pages, but they aren’t as smart(!) as humans! Search engines don’t know if they should give you extra credit for using relevant images that add value to your website.