It’s no secret that consumers today consult the Internet before making a purchase or choosing a service, and if your brand is surrounded by a lot of negative publicity online, you could very well lose business. Of course, the best way to avoid negative PR in the first place is to make sure that you’re delivering only the best to your customers. Unfortunately, it’s never easy to please everyone, which is why it’s also important for you to take charge of your online reputation so it stays positive on search engine results.
One of the most important, basic elements of search engine optimization, metadata is simply a series of micro-communications between your website and search engines. It can do impressive things for SEO, especially for e-commerce sites, allowing you to not only promote your website across search engines and increase your conversion rate, but also remove duplicate content and improve your pages’ overall user-friendliness.
As Google puts more emphasis on direct answers to improve search results and user experience, affected businesses and websites can take advantage of the opportunity to appear on the search engine giant’s Quick Answer Box by leveraging structured data markup.
Many are well aware of the impact mobile has on the evolution of search, but perhaps what most may not be aware of is how voice search is quietly shaping the playing field. Voice search encourages users to run queries in the form of questions—even implied questions—either in voice or text. In response to this growing behavior, Google has been putting greater emphasis on “direct answers” to satisfy such queries.
The images you use in your website are more important than you think; aside from accompanying the text, they can also help search engines determine which images are vital to conveying your message.