3 Reasons Why Blogging Remains Relevant vs. Social Networking

May 25, 2015 by SEOP Blog Team

Image by Mike Licht on Flickr

About a decade ago or so, blogging was primarily the way people connected to one another in the digital world. It has largely been replaced by social networking in the recent years, with many businesses both big and small now embracing the trend. And it comes as no surprise: platforms such as Facebook and Twitter offer incredible reach at much lower cost compared with traditional media. But even with social networks around, blogging still has much to offer for businesses online:

Three Content Writing Tips to Beat Writer’s Block

May 18, 2015 by SEOP Blog Team

Image by photosteve101 on Flickr

The great thing about content writing is that, given the list of keywords you have, you can more or less figure out what to write for the next due article. The other side of the coin, though, is that having to work with the same list of keywords over and over again—not to mention the volume of content you have to write on a monthly or weekly basis—can leave you fresh out of ideas and staring at a clean, blank page.

How to Prevent Your Site from Getting Slammed and Penalized

May 11, 2015 by SEOP Blog Team

Image by photonooner on Flickr

While Google’s recent mobile-friendliness algorithm update seems to have rattled most site owners, the Doorway Page Update hasn’t been getting a lot of news. To refresh your memory, the search engine announced that it would be releasing a “ranking adjustment” for doorway pages last March, noting that the update would have a significant impact on sites that utilize doorway campaigns.

Key SEO Insights from Google’s Recent Mobilegeddon Update

May 4, 2015 by SEOP Blog Team

Image by dno1967b on Flickr

Nearly two weeks since the launch of ‘Mobilegeddon’, it’s fair to say that Google’s major search algorithm update was less impactful than most people expected. But while the mobile-friendly update may be complete, the re-indexing of websites that are due to be penalized is not.

Internal Linking 101: Basic Tips to Get Your Most Important Pages to Rank

April 27, 2015 by SEOP Blog Team

Image by Chris Potter on Flickr

Creating readable and authoritative content isn’t all there is to winning the SEO game today. On-page elements, such as the internal link structure of a web page, also play a key role in boosting rankings, and a solid grasp of these elements can strengthen your website and improve your SEO efforts.