SEO is an ever-changing strategy that has lost its focus in its attempt to simply generate traffic through higher rankings on the search engines over the years. While higher rankings and increased traffic are undoubtedly still important, it’s also critical for webpage owners to not lose perspective with regards to the final and most important goal of their SEO efforts—conversion.
With the goal to provide complete and accurate health information online, Google is now rolling out a newly updated Knowledge Graph that now includes medical content, at least for common conditions, such as tonsillitis. The new feature is currently available only in the U.S. and in English, but there are plans to expand to other languages, countries, as well as diseases in the future. All this is good news for anyone hoping to find reliable medical information on the Internet, but what does it have in store for health-based websites?
Even as keywords are becoming less significant in today’s SEO, they still have a special place in the world of eCommerce. After all, consumers still rely on specific words or phrases, such as the description of a product or the name of brand, to find what they want to purchase online. When building content for an online store, how do you decide on the keywords?
Social media has been touted as one of the most effective tools for driving traffic to websites, but of the many popular social sites we have today, StumbleUpon offers a unique way of bolstering your SEO efforts and getting your website discovered.
It’s no secret that Google craves fresh content, and the frequency of updates can influence your website’s rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?