What Blog Content Should Look Like in 2015

November 10, 2014 by SEOP Blog Team

Image by manoftaste.de on Flickr

Last week, we talked about improving content delivery though responsive web design. In a timely statement, Google Vice President of Sales in America recently gave us a hint of what’s in store for Google in 2015 when he said that, “Today, we live in a world of engagement. People don’t want to be bludgeoned with broadcasts. They want, and expect, something more sophisticated, more considerate. And they are consuming media everywhere – TV, online, mobile – sometimes simultaneously.”

Will Responsive Web Design Improve Content Delivery?

November 3, 2014 by SEOP Blog Team

Image by Blake Patterson on Flickr

We said in a previous post that having a mobile-ready eCommerce website can be a deciding factor for your business this coming holiday season, and perhaps even outside the holidays. Responsive web design (RWD) is one approach that will enable your website to adapt to mobile devices. The question, however, is whether it can provide the best possible experience for users when it comes to content delivery.

Optimizing Landing Pages for Added Traffic

October 27, 2014 by SEOP Blog Team

Image by joiseyshowaa on Flickr

It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.

Is Your Business Ready for Mobile This Coming Holiday Season?

October 20, 2014 by SEOP Blog Team

Image by zaimoku_woodpile on Flickr

It won’t be long before the holidays arrive. As more shoppers are expected to go online this coming season, you have to make sure your eCommerce website is ready to dominate search engine results and capture potential customers. Not only should you do this for desktop users, however. Mobile shopping will surely be at an all time high during the holiday season, making it a critical part of your SEO strategy.

Conducting an SEO Audit: Making Sure Your Local Homepage is in Tip-top Shape

October 13, 2014 by SEOP Blog Team

Image by joebeone on Flickr

Aside from being an essential means of keeping track of your local homepage’s performance online, regular SEO audits ensure that your site effectively evolves with the search engines’ ever-changing algorithms. Even if you’re not fully familiar with SEO and would much rather leave a more thorough audit to professionals, you can still check and observe your homepage’s performance by keeping tabs on a few items.