Gaining online visibility is always a challenge for small, local businesses when competing against larger enterprises that have the resources to boost their SEO performance. Even so, there are many ways to gain some upper hand for localized searches, one of which is by accumulating genuine and honest customer reviews.
Any content writer should know the value and necessity of research, not only in finding out how best to incorporate a client’s keywords in any piece of web content. As an essential component of content development, research provides the resources needed to produce quality blog posts, press releases, or white papers that readers would find informative and worth their time. For those new in the industry, below are some research tips to keep in mind before any writing is done.
To stay on top of the web, it’s definitely a plus for you to be able to keep track of the keywords you target or have the latest about your industry delivered to you directly. That’s precisely what email alerts do which can help boost your SEO efforts in a variety of areas, such as link building, keyword research, and content development, among others.
Once you’re done publishing, marketing, and gaining some traffic from your blog post, what’s next? For most of us, we just move on to the next project, but doing so can be a waste after investing so much time and effort on creating high-quality content. Instead, you can take extra steps to repurpose your content in order to maximize its use.
Small and medium-sized businesses may find it difficult to get their websites to rank highly for many keywords that more established sites are already ranking for. But rather than seeing this as a major setback, SMBs can benefit from the situation to boost their online visibility through what is called Barnacle SEO.