3 Myths and Misconceptions About Duplicate Content

June 22, 2015 by SEOP Blog Team

Kate Ter Haar

  It doesn’t take a fifth-grader with a Geography paper due on Friday to realize that you can easily take a few paragraphs off of Wikipedia.org and pass it off as your own. But if teachers have access to software that lets them easily check their students’ work for plagiarism, you can bet that Google…

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Breaking Down Common Barriers to Effective SEO Implementation

June 15, 2015 by SEOP Blog Team

Image by Sebastiano Pitruzzello (aka gorillaradio) on Flickr

Search Engine Optimization has grown into a highly complex and extensive discipline. Over the years, the industry has bred a new, more advanced type of marketer—one who is too technical for traditional marketing but not technical enough to be considered a web developer. Modern SEO specialists should be able to collaborate with other industry experts and strategize, design, write, code, and develop various ways to enhance user experience on top of accomplishing disparate disciplinary goals to increase customer acquisition and revenue.

A Primer on App Indexing and its Future Implications to SEO

June 8, 2015 by SEOP Blog Team

Image by Mr.TinDC on Flickr

If you were around 20 years ago and could remember how people used the Internet then, you’d know that there were only two ways to search for a website: you could either type the URL directly into your browser or use a human-organized directory like Yahoo!, which arranged websites according to different categories.

Preserving Your SEO Strategy During a Website Migration

June 1, 2015 by SEOP Blog Team

Image by Paul Evans on Flickr

Whether you’ve decided to update or launch a new website after acquiring a new domain, you need to plan ahead to avoid potentially devastating SEO problems later on. When executed improperly, website migrations can dissolve your digital footprint and even affect sales and profits, especially those driven from search.

3 Reasons Why Blogging Remains Relevant vs. Social Networking

May 25, 2015 by SEOP Blog Team

Image by Mike Licht on Flickr

About a decade ago or so, blogging was primarily the way people connected to one another in the digital world. It has largely been replaced by social networking in the recent years, with many businesses both big and small now embracing the trend. And it comes as no surprise: platforms such as Facebook and Twitter offer incredible reach at much lower cost compared with traditional media. But even with social networks around, blogging still has much to offer for businesses online: