Last week, we talked about improving content delivery though responsive web design. In a timely statement, Google Vice President of Sales in America recently gave us a hint of what’s in store for Google in 2015 when he said that, “Today, we live in a world of engagement. People don’t want to be bludgeoned with broadcasts. They want, and expect, something more sophisticated, more considerate. And they are consuming media everywhere – TV, online, mobile – sometimes simultaneously.”
We said in a previous post that having a mobile-ready eCommerce website can be a deciding factor for your business this coming holiday season, and perhaps even outside the holidays. Responsive web design (RWD) is one approach that will enable your website to adapt to mobile devices. The question, however, is whether it can provide the best possible experience for users when it comes to content delivery.
It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.
It won’t be long before the holidays arrive. As more shoppers are expected to go online this coming season, you have to make sure your eCommerce website is ready to dominate search engine results and capture potential customers. Not only should you do this for desktop users, however. Mobile shopping will surely be at an all time high during the holiday season, making it a critical part of your SEO strategy.
Aside from being an essential means of keeping track of your local homepage’s performance online, regular SEO audits ensure that your site effectively evolves with the search engines’ ever-changing algorithms. Even if you’re not fully familiar with SEO and would much rather leave a more thorough audit to professionals, you can still check and observe your homepage’s performance by keeping tabs on a few items.