Once you’re done publishing, marketing, and gaining some traffic from your blog post, what’s next? For most of us, we just move on to the next project, but doing so can be a waste after investing so much time and effort on creating high-quality content. Instead, you can take extra steps to repurpose your content in order to maximize its use.
Small and medium-sized businesses may find it difficult to get their websites to rank highly for many keywords that more established sites are already ranking for. But rather than seeing this as a major setback, SMBs can benefit from the situation to boost their online visibility through what is called Barnacle SEO.
In many ways, social media serves as an indispensable tool for SEO campaigns by allowing marketers to leverage on social shares to increase online visibility, as well as build credibility and authority especially for those with a Google+ account. At the same time, it’s also a vital resource for learning more about a company’s niche and target audience, which, in turn, can prove useful for keyword research.
With yet another series of recent algorithm updates from Google, many are again on a look out at what could possibly hurt page rankings for their websites. Updates from Google are often a cause for panic among businesses and SEO practitioners, but usually this happens when they rely on questionable practices to optimize their content. Otherwise, there shouldn’t be any worry about changes in the search engine’s algorithm.
For businesses that aim to develop a multi-lingual website to reach out to local communities that speak a language other than English, it’s important to remember that simply translating existing content isn’t enough to attract these markets, much less make a good impression when they visit the website.