When measuring the effectiveness of SEO, many companies focus and obsess on indicators such as links and rankings for a given keyword. While these are important, increasing these metrics without considering the bigger picture can lead to the opposite results. This situation could be easily avoided if only SEO was approached holistically.
With all the focus on Google, especially with the Penguin 2.0 update, the quiet changes in Bing’s SERPs can be easily overlooked. But doing so would be a mistake in your SEO strategy. Bing has been growing, slowly but steadily. In the United States, almost 27% of organic search results were powered by Bing.
Raising the ranks of older pages is difficult because they aren’t getting any new publicity or attention. Fortunately, it is still possible with the help of a few effective SEO strategies.
In the attempt to make its services more “human,” Google has gone beyond the usual keyword searching system with its new Conversational Search service. This new innovation adds a more natural question-and-answer interface to its search service. This feature will come with the latest version of the search engine’s flagship browser, Google Chrome.
As you might have noticed, updates to Google’s algorithms have been coming in at a more frequent pace. And with them have come drastic changes to the way search works. With Penguin 2.0 technology now thrown into the latest update, the engine now works even harder to weed out spam and leave only quality results.