Aside from being an essential means of keeping track of your local homepage’s performance online, regular SEO audits ensure that your site effectively evolves with the search engines’ ever-changing algorithms. Even if you’re not fully familiar with SEO and would much rather leave a more thorough audit to professionals, you can still check and observe your homepage’s performance by keeping tabs on a few items.
Schema markup is one of the latest developments in SEO these days, and it’s probably going to be around for a long time. Although under-utilized, this new form of optimization is one of the most powerful ways to boost your website’s visibility on the search engine result pages (SERPs).
In the world of social media, images and videos no longer serve as mere accessories to written content. Today, about a billion photos are uploaded and shared with little or no accompanying text. This poses a new challenge for SEO, which has long relied on the written word. With visual content dominating the digital landscape, marketers must change the way they practice SEO in order to leverage the power of images while still incorporating keywords to improve online brand presence.
In a previous post, we said that reviews play a significant role in helping local businesses boost online presence. Reviews also serve another purpose: helping you build quality backlinks. If you have any products to sell, you can have bloggers in your niche create a review about what you have to offer so that your brand, as well as your website, gets mentioned on their blogs or channel pages.
These days, websites are more readily accessed through a variety of mobile devices such as smartphones, tablets, and even video game consoles than the usual laptops and desktop computers. This switch underlines the importance of ensuring that your website is “mobile responsive”, so that it can automatically change its format when accessed through different devices and provide your visitors a more user-friendly way of navigating your site.