A few weeks ago, Matt Cutts, Google’s head of webspam talked about the death and overuse of guest blogging as part of search marketing companies’ link-building activities. Now just because one authoritative blog post says that it no longer makes sense, does that mean that you would have to stop guest blogging and throw away years of work and content to meet these new standards?
Purchase Confirms Company’s Status as One of Top 3 SEO Firms Worldwide, Better Reflects Breadth of World-Class Talent SEOP.com, the global leader in sophisticated digital marketing and SEO, has purchased the DigitalMarketing.com URL for a six-figure sum. By acquiring the flagship domain of the industry, SEOP has not only affirmed its status as one of the Top 3…
Search engines treat mobile-optimized websites differently from desktop sites due to the different content that each serves. It helps prevent them from serving a desktop site to mobile device and vice versa, which can greatly inconvenience users. To that end, Google used a mobile-specific crawler, called Googlebot-Mobile, to index mobile pages. But as of last January 23, 2014, this has changed.
While Google continues to be the alpha dog of search, search engine underdog Bing continues to offer an alternative that seems to be picking up new adherents. As the default search engine for Windows devices, which includes Xbox and Windows phone, Bing is expected to gain user increase as these devices increase their market share after the holiday season.
Last year’s updates placed a shadow on link building, once the cornerstone of SEO. Although other concepts and strategies such as content marketing have grown in importance, does it mean that SEO practitioners must ignore link building this year?