Different Ways to Keep Your Website Minty Fresh for Google

January 26, 2015 by SEOP Blog Team

Image by Sonny Abesamis on Flickr

It’s no secret that Google craves fresh content, and the frequency of updates can influence your website’s rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?

Using Content as Part of User Experience

January 19, 2015 by SEOP Blog Team

Image by Todd Van Hoosear on Flickr

Over the years, content marketing has had to evolve to meet ever-changing standards that are geared towards the needs of online users. At first, it was more about generating more informative content, but today, it has become very evident that being informative alone isn’t enough to satisfy user demands. Whether through mobile or desktop, the entire experience on a webpage or website must be taken into account to successfully convert visitors into actual paying customers.

One-of-a-Kind and Nowhere Else: What Makes Content Unique?

January 11, 2015 by SEOP Blog Team

Image by Steven Depolo on Flickr

Great SEO not only means that a piece of content is properly optimized. In today’s highly competitive digital world, it’s easy to get lost in a sea of blog posts and web content that tackle pretty much the same topic or are produced by the same types of businesses that target the same audiences. When one web page is favored over the other despite having seemingly similar content, it’s often because the former was able to offer something not available from its competitors.

Keyword Resolutions for the New Year

January 5, 2015 by SEOP Blog Team

Image by mt 23 on Flickr

The recent years saw the gradual decline in the relevance of keywords as Google remains steadfast in its goal to deliver meaningful results based on the user’s context and intent. Not to mention the continuous improvements of voice recognition technology as well as the growing widespread usage of voice search on mobile, where natural language is favored over keywords. Now more than ever, digital marketers must reevaluate their keyword optimization strategies if they hope to keep up with the times.

More on Negative SEO, and Whether or Not to Worry

December 29, 2014 by SEOP Blog Team

Black Hat

  Last week, we briefly touched on the topic of Negative SEO tactics where the intentional use of black-hat SEO techniques by a third party can cause innocent sites to be penalized. The most common practices involve essentially applying a poor linking strategy to a site without the permission or knowledge of its owner. However,…

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