Get Quality Backlinks with Blogger Product Reviews

September 22, 2014 by SEOP Blog Team

Image by Paul Townsend on Flickr

In a previous post, we said that reviews play a significant role in helping local businesses boost online presence. Reviews also serve another purpose: helping you build quality backlinks. If you have any products to sell, you can have bloggers in your niche create a review about what you have to offer so that your brand, as well as your website, gets mentioned on their blogs or channel pages.

Why ‘Mobilizing’ Your Website Should be Part of Your SEO Plan

September 15, 2014 by SEOP Blog Team

Image by Pabak Sarkar on Flickr

These days, websites are more readily accessed through a variety of mobile devices such as smartphones, tablets, and even video game consoles than the usual laptops and desktop computers. This switch underlines the importance of ensuring that your website is “mobile responsive”, so that it can automatically change its format when accessed through different devices and provide your visitors a more user-friendly way of navigating your site.

Goodbye “Exact Match”: Keyword Research Alternatives to AdWords

September 8, 2014 by SEOP Blog Team

Image by Dave_S. on Flickr

For more than a decade, Google’s AdWords has served as a go-to tool when it comes to keyword research not only for PPC advertisers but also for bloggers and individuals doing SEO. Unfortunately, Google will be removing its exact match and phrase match capabilities to implement close variant keyword matching late this September.

Tips for Optimizing Your Business for Local Search

September 1, 2014 by SEOP Blog Team

Image by Jamiesrabbits on Flickr

Small businesses that haven’t given much thought to how they can take advantage of local search are missing out. Optimizing your business for local search is a great way to reach out to customers and increase traffic to their website.

Keeping It Short for Effective Content Marketing

August 25, 2014 by SEOP Blog Team

Image by sacks08 on Flickr

Content creation isn’t just about applying keywords. It’s also about finding the most effective way to deliver relevant information that captures your audience. And while it can be fun to over-indulge in writing, especially if it’s about restaurants, the latest fashion, or the best beach resorts in the West Coast, there’s always the risk of writing more than necessary.