The launch of Google Plus was a big step for the search engine giant, aimed to take a huge bite out of the social media mindshare, and consolidate their properties into a massive online ecosystem. Of course, this offered multiple opportunities for brands online, as it becomes another platform for supercharging their presence online. And because of the deep social media and SEO ties within the same ecosystem, brands are seeing the value Google Plus can bring to their campaigns.
If you have yet to integrate Google Plus into your Web site’s online strategies, now is a good time as any. Here are some areas of the site you can modify to make the most out of the social network to drive your search engine optimization campaigns.
Write an Effective About Section
As with all social networks, Google Plus has an About section where you’ll need to put in descriptions, and other things you may want your followers to know about you. This usually includes who you are and what you represent, a really short history of your brand, and the products and services you offer the public. Three things you’ll need to keep in mind here:
- People will read this, and will base their decisions whether to follow your profile, and patronize your products.
- Make it easy for people to read and understand, without being too wordy.
- Use keywords that you are targeting, just make sure that they are organically used, and not blatantly dropped into sentences and disregarding context.
Promote Your Other Sites on Recommended Links
At the very bottom of the About page you have a section called Recommended Links. There’s a separate section for a link to your actual Web site, so Recommended Links should be populated by links to your other properties online like your blog, and your social profiles on Facebook, Twitter, or Foursquare. This directs them to other social media sites where they can follow and engage with you as well. In addition to this, you can also put up direct links to other special areas on your own site like product pages, forums, multimedia presentations, etc.
Tell People How They Can Reach You
Sometimes, people may need to contact you and prefer to do it offline by actually visiting your office, sending a package in the mail, or by simply calling your company hotline. By including your contact details, you help your followers know where and how they can reach you.
Maximize Your Photos for Branding
A profile photo gives your page an identity, and is an extension of your branding efforts. As such, it would be best for brands to use their company logos to make it easier to identify you, especially since it also shows up whenever people do searches on Google Plus.
Just like Facebook, Google Plus has a horizontal screen real estate at the top of every profile page for putting up cover photos. Aside from this, you also have the option to instead put up five smaller pictures on that space. Obviously, you can use this for branding, and for promoting news products or any upcoming events you may have.
In addition to this, you may also want to upload brand photos into your Photos section. Here, you must include images used in your current marketing strategies, and those that showcase your brand’s products, services, and events. Just make sure that you use photos that are bright and easy to spot, and can help your goals progress.
Popularity: 1% [?]
Popularity: 1% [?]