Linking to gear towards offsite SEO
Grow your business, Internal Linking, search engine optimization, social media |
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While we here at SEOP.com have dedicated a fair amount of time dishing out technical how tos and tips on optimizing your site for search engine primetime, it’s also crucial to reach out to the greater outdoors that is the social Web to get people into your domain’s four walled garden.
If you’re reading this, chances are that you’re already aware that as much as you tweak your site to welcome search engine spiders and human readers, it’s the outside forces that make your weekly stats heap. To really get the readers piling in and to make your site highly discoverable through search queries, you will need off-site links that will direct people to your rich stream of contents.
Start with Good Content
The easiest launch pad is to come up with valuable content within your site. A well-written copy can be a great starting point to get your targeted demographics’ attention and direct them to your brand’s products and/or services but it can only do so much in terms of context. So another good route is by starting a blog where you can provide far more value in terms of delivering rich, relevant information to your readers.
Whether you’re posting a written blog posts, videos or audio podcasts you should, of course, inject it with SEO essentials like pumping it with a decent amount of relevant keywords within the body, the code, and maybe even the title, using links accordingly, and optimizing its multimedia content. Naturally, every blog post would generate a URL which you can disseminate online though it’s best to first run it through a URL shortener like Bit.ly, TinyURL or Ow.ly to make it easy for you to track its progress and make it easy for your readers to remember.
Jump into the Social Media
Now more than ever, it has become relatively easier to get more inbound links, what with the Web becoming more progressively interactive and social. As such, SEO and social media marketing have become tied closely together where brands utilize the social media platform to bone up on their online presence and personally engage with their audience.
By getting on board with social networking sites like Facebook and Twitter (which are among the prominent networks nowadays), you can forge direct relationships with both your demographic and peers in the industry and use the social networks’ messaging and status posting functionalities for spreading your links. To improve your chances of getting noticed, you can also relay interesting links from other bloggers in your field, add your own opinions or even chime in their comments sections. Just don’t forget to engage in actual conversations; otherwise your Facebook wall and Twitter feed would only look like mere plugging outlets and could get the mental “unfollow” banner potentially tagged to it.
In Bed with Link Exchanges
Exchanging links with a specific site or blog is a common practice nowadays as both sites get a helping hand from each other while developing an organic relationship between their content providers. You can perhaps start by finding the right site to share your links by narrowing down the blogosphere to your specific field of interest. For instance, if you’re blogging about apps for the Android mobile operating system, you can start by searching keywords specific to your market on and scan through the SERPs.
From here, you can start small by hooking up with a site in your level or jumping in with the big guns and contacting popular sites. But before you actually initiate contact, make yourself known in their circles by joining online communities and maybe including links to your site on your community profile’s signature.
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RSpears @ August 17, 2010
