How Tos and YouTube’s 15-minute upload limit
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We’ve often highlighted the importance of producing original content (or at least reinvigorated ones) when enhancing your site or blog’s search engine optimization efforts. Written content allows a lot of flexibility with context, and can be littered with actual keywords you can liberally slather some SEO elements onto. It’s also free to produce too. On the other hand, videos give you a lot of leg room for creativity and can allow you to show and demonstrate what written text or audios can only hope to visually represent.
To help push your videos (and your site along with it), it is recommended that you upload it on the Web’s most popular video hosting service, YouTube. For one, it’ll surely help push your video up Google’s SERPs as the search engine giant’s blended search layout always puts videos on a better place among top ranking links. Another thing, is that you can leverage on YouTube’s decision to extend its video upload limit to 15 minutes announced at the tail-end of last month.
No matter what niche market you’re on, there will always be a need for step-by-step instructions. Your produced video could be a repurposed written content meant for your video-viewing followers or you can simply create a new one. Though the concept is practically the same, there are other minor details that accompany the kinds of how-tos you will be producing.
If you’re a customized toy enthusiast, you can show your audience in a series of footages how you’ve designed, built and hand painted a new action figure. Or maybe, you want to start a Web series about nature and would like to feature the local flora. In cases like these, it’s best to get good video equipment that has nice macro capabilities for shooting close up details.
On the other hand, if you’re running a tech blog that specializes in hacking, you can shoot a video that illustrates how you can get into that open source operating system’s kernel and inject lines of the codes you need to implement. Or perhaps you’re reviewing a new application and would like to show your viewers around its many features and functions. Make sure that you use a good screen capture application like Jing as pointing your camera directly at a screen will capture its glare and none of the software interface.
In any of these scenarios, it’s crucial that you follow a script or at least an outline of what topics you will be delving into. These will save you from having to reshoot later on and will also help you save time which is pretty important if you’re shooting outdoors.
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RSpears @ August 9, 2010
