In a previous blog post, we talked about how taking part in guest blogging can be a terrific SEO strategy to supercharge your content marketing campaigns forward. The benefits are aplenty, opening up more opportunities offsite for your brand to expand your strategies to reach more people and boost your own Web site or blog’ traffic.
So you’ve done an amenable job with your guest blog post. And it’s quite a good read, full of fresh ideas, and helpful links and tips people can surely learn from. However, your guest blogging efforts shouldn’t just end with submitting it to someone else’s blog. There’s still a bunch you can do to make the most out of your contributed content. Here are a few things you can do to empower your guest blog post to positively impact your brand and your Web site.
Create an Author Profile
If the Web site or blog you’re contributing to allows author bios, make sure to take advantage of that and make sure your bio tells readers who you are while promoting your own site. Obviously, you should mention your own site and put up a backlink to take people there.
But for best results, add one or two call-to-action prompts to motivate them to click on your link and check out what you have or you’re offering on your own domain. However, don’t forget that as an author bio, it should also give your readers a background so they’ll know who you are, and what your interests are at a glance.
Share It All Over
Sure the post will be visible to the site’s readers, but it’s best if you alert you own followers about it. After the post has been published, make sure to share it to people within and beyond your own social networks.
- Link to it on your personal profiles on Facebook, Twitter, LinkedIn or Tumblr as well as on your brand’s own profile pages to let your own followers know that you have something new online that they can read and learn from.
- If you have a newsletter or an existing e-mail marketing campaign, you can use those to promote your guest blog post. Just include the title, the link, and maybe a snippet of the content to pique your subscribers’ interest and click through to the post.
Produce More Related Content
More offsite content bearing your name and link/s to your blog means more opportunities to expand your SEO and social media reach. While this lets you talk about your guest blog post and link to it, it also serves as a platform to boost your content marketing where you can offer your own readers more value with the additional information about your written topics.
- On Your Own Blog
Perhaps you can write about a totally different take on the same topic, or make an infographic to visually present your research’s data.
- More Guest Posts
You can offer to write more posts for the blog you’re contributing to; perhaps a series covering a common topic from different angles, or even posts that cover various subjects. This supplements your previously contributed write-up/s and further establishes you and your brand as an authority in your niche.
Personally Respond to Comments
After your guest post is published, make it a habit to monitor social activities around it. This is where you get feedback about your writing from the readers themselves, so you can make the necessary adjustments with regard to your tweak your writing and your coverage to cater to their needs. Ask the blog owner if you, as a guest blogger, can personally respond to questions and comments readers may leave. If you get the go signal, always make sure to reply to each one appearing on the comments section, and on the social networks.
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