Getting Noticed By Publishers
If you are new in affiliate management, it is easy to be discourage by lack of response from publishers that you are trying to recruit or even those that have already joined your program. As is the common expression among affiliate managers, affiliates have a short memory, so you have to constantly take steps to get your affiliate program noticed for recruitment and later re-noticed for retention.
Understandably, affiliates are themselves busy with their own endeavors and it is normal that they would not be acting on your prodding on your first or second or even the nth email. Needless to say, the first thing you need to do is to get their attention by standing out from among more than 20,000 affiliate programs now competing in the world wide web.
So how do you stand out in this industry?
Experts had identified the following metrics which usually matters to publishers researching on which program to promote:
* conversion rate
* average sale amount
* EPC
* suggested keywords for the PPC search engines
* availability of data feed
Basically, you need to measure your own metrics; and, if your program does not measure up to most competitors then you have to work on fixing your program.
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ronaldmarva @ August 3, 2009
