While we’ve always focused on taking the right steps in boosting our Web site’s online presence, there should be a clear set of metrics we should be mindful of. This is a crucial component of any company’s SEO strategies that should be determined even before planning starts, and continuously as the site progresses and as strategies are developed.
Without a set of metrics, it’ll be challenging for brand managers and online marketers establish and run their campaigns. These will serve as your guide along the way, and help you with the following–
- Pinpoint your site’s SEO priorities
- Help you decide on the right strategies to take on
- Decide on the best ways you can put those strategies into motion, and when and how you should do it
- Recognize the tools and utilities you should be using to best carry out your responsibilities
- Determine if your tactics are gaining any moment
- Understand if your tactics are indeed being implemented properly
- Know and anticipate any hitches along the way, and decide on the best course of action to remedy them
SEO metrics may vary because every Web site has its own set of goals they aim to achieve. However, here are some useful ones that can help you track your site’s growth online.
One of the primary reasons why companies take on SEO is to increase their site traffic. Ergo, measuring the number of visitors your Web site is getting is a pretty good indicator of how effective your campaigns are. If you’re gaining momentum, it means you’re doing something right and your site is gaining popularity online. If not, then it’s perhaps time to look at your tactics and realign them to help you reach your goals.
Knowing the keywords and keyphrases people use to conduct searches is crucial when deciding on what kind of approach will benefit your site’s overall SEO campaigns. When you’re pinpointed the keywords that actually do generate traffic, it’ll be easier for you to plan and carry out any online and content marketing strategy to attract visitors to your Web site.
A link to your site is practically a vote up for the search engines, so obviously, the more backlinks you get, the higher your reputation and ranking can build up. The quality and authority of the sites you link to and those who link to you can affect your online presence–from the amount of traffic you’re receiving, to your brand’s reputation. How you dole out your backlinking strategies should depend on your desires results, so it’s always important to keep track of those backlinks as your site progresses.
Your site lives on a very dynamic Internet landscape we now refer to as the social Web where interactions and real-time engagements are influential. This is especially true for SEO, where a significant amount of site traffic are generated via social media sites via link sharing and status updates on social networking sites like Facebook, Twitter, Tumblr and YouTube. Because of this, it’s important for brands to incorporate social media marketing into their SEO plans.
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