Content marketing best practices

May 28, 2012 by SEOP Blog Team

861181187 3a49a3e187 b 300x198 Content marketing best practices

Content writing shouldn’t just end with having your piece published on your Web site or blog. Sure, you regularly have a handful of people visiting your site and consuming your content, but to be able to really make the most out of it, you’ll need to effectively market your content. When done properly, this can effectively bring a lot of benefits and opportunities to the Web site.

Proactively marketing your content online can definitely help boost your site traffic, and make you more visible online. It can also help provide multiple engagement opportunities, enabling you to convert those site visitors into loyal followers and customers. Here is a handful of content marketing best practices to keep in mind.

  • Know Your Audience
    To be able to effectively attract your targeted demographic into your fold, it is, of course, important to know first who they are. They come from different backgrounds and age groups, with different beliefs and interests, and unique opinions. Knowing these will be very crucial in understanding how you can reach out and write content that will inherently be interesting to them.
  • Aim to Be Helpful
    Always aim to write content that will help enrich your readers’ lives. Whether it’s about new scientific findings to prevent some sort of condition, great tips to master flambéing, or how to recognize Web spam, people will definitely be appreciative. Not only are you actually helping people, but you’re also building trust between you and your readers—one that can get your site more recommendations, visits, mentions on the Web, and more importantly, backlinks.
  • Entertain Them
    Raise your content’s entertainment value, and you can earn their attention. This, of course, depends on how entertainment is executed. Here, employing interesting anecdotes, witty commentaries, and jokes, among many others, can be helpful in ushering interactions, developing brand trust, and for raising your site’s reputation. And if they like what they see, they may come back for more, even bring along more people.
  • Stay Away from Sales Pitches
    People don’t generally appreciate it when the content they’ve invested their time on suddenly starts promoting and even hard-selling products to them. Similarly, pieces of content that are just sales pitches at the core offer up no value for the readers. You may be offering a great deal, but all the readers will take away from it is “Buy. Buy now. Buy now please. Buy now please with sugar on top.” And this can easily discourage people from ever visiting your site again.
  • Optimize for Search
    Don’t forget about optimizing your content for the search engines. Search engine marketing strategies like employing the use of keywords in your content, and within meta tags can help make your site and/or Web pages rank highly on search engines results pages. This way, when people search for those topics containing your keywords, you’ll have a good chance of showing up and getting those new visitors.


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