Writing content to appeal to the millennials

RSpears @ April 6, 2012 # No Comment Yet

Image by ShutterMoth Developing an SEO content strategy for your Web site involves identifying who your intended audience is, and understanding the best ways to reach and appeal to them. There isn’t really one effective formula for creating a proactive strategy as every goal, demographic, and other aspects can specify different requirements, the way content [...]

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A must: Writing original content for better SEO

RSpears @ April 5, 2012 # No Comment Yet

When writing content for SEO, crafting original pieces are crucial as it can bring many benefits to the site, and to the brand’s visibility and traction online.

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Call-to-action best practices

RSpears @ April 4, 2012 # No Comment Yet

 Image by piermario It is part of the content developer’s set of responsibilities to take charge of shaping the brand’s message. This entails dressing it up in the right words on an appropriate format, finding the best ways to deliver it to the intended audience, and sending it adrift the social Web on the right [...]

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Infograph: Social vs Search

RSpears @ March 29, 2012 # No Comment Yet

Social media and search engine optimization are two fields that have become seamless partners in boosting a business’ online presence and mileage. When implemented effectively, a fine balance of these two can help a brand’s Web site or blog get ahead of the competition. So it’s really no surprise that SEO practitioners and social media [...]

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5 common SEO mistakes according to Google

RSpears @ March 28, 2012 # No Comment Yet

Scour blogs and message boards and you will encounter many search engine optimization tips and tricks to help site owners get ahead on their campaigns. Many may also claim to be gurus and experts, and yes, their guidance can definitely help propels sites to the top of the search engine results pages.

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