Dealing with Trolls: Setting Interaction Policies

RSpears @ May 3, 2010 # One Comment

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Part of keeping a Web site or a blog with regularly updated content is dealing with different kinds of comments. If your brand has started developing a following on its blog aspect, there’s a sense of elation coupled with the affirmation that whatever you are doing is eliciting response from people.
True, most of them, [...]

Popularity: 17% [?]

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Get Your Blog Out There: Optimization

RSpears @ April 29, 2010 # No Comment Yet

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If you think about it, blogs aren’t all that different from Web sites. In terms of functionality, both carry nearly the same components in that they feature the brand in its entirety and provide means to avail of their products of services or contact the company behind it.
Needless to say, there are, of course, [...]

Popularity: 22% [?]

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On Developing Relationships Online

RSpears @ April 28, 2010 # 3 Comments

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As marketers, we understand the importance of developing and maintaining meaningful relationships online. With a little bit of human interaction on the Web and armed with the necessary tools and communication skills, we can transform these relationships into valuable networks with a varied list of information sources, potential clients and loyal customers.
If you’re reading [...]

Popularity: 30% [?]

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Get Your Blog Out There: Hosting

RSpears @ April 22, 2010 # No Comment Yet

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Since it slowly crawled into mass consciousness during the late 90s and exploded during Web 2.0, blogs have become reliable sources of information for most users, setting the precedence of citizen journalism and the representation of new media. What seemingly started as glorified digital versions of personal diaries has since evolved into news [...]

Popularity: 15% [?]

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Social Intertwining with Facebook

RSpears @ April 22, 2010 # No Comment Yet

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One of the biggest announcements to come out of the Facebook trails off their F8 developers’ conference in San Francisco this week has got to be the Open Graph. This new feature allows a tighter integration with third party Web sites and it feels like the culmination of the social networking site’s slowly evolving [...]

Popularity: 19% [?]

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