SEOP Blog Team @ January 26, 2015 # No Comment Yet
It’s no secret that Google craves fresh content, and the frequency of updates can influence your website’s rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?
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SEOP Blog Team @ January 11, 2015 # No Comment Yet
Great SEO not only means that a piece of content is properly optimized. In today’s highly competitive digital world, it’s easy to get lost in a sea of blog posts and web content that tackle pretty much the same topic or are produced by the same types of businesses that target the same audiences. When one web page is favored over the other despite having seemingly similar content, it’s often because the former was able to offer something not available from its competitors.
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SEOP Blog Team @ January 5, 2015 # No Comment Yet
The recent years saw the gradual decline in the relevance of keywords as Google remains steadfast in its goal to deliver meaningful results based on the user’s context and intent. Not to mention the continuous improvements of voice recognition technology as well as the growing widespread usage of voice search on mobile, where natural language is favored over keywords. Now more than ever, digital marketers must reevaluate their keyword optimization strategies if they hope to keep up with the times.
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SEOP Blog Team @ December 29, 2014 # No Comment Yet
Last week, we briefly touched on the topic of Negative SEO tactics where the intentional use of black-hat SEO techniques by a third party can cause innocent sites to be penalized. The most common practices involve essentially applying a poor linking strategy to a site without the permission or knowledge of its owner. However,…
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SEOP Blog Team @ December 8, 2014 # No Comment Yet
With the demand to publish content on a weekly or bimonthly basis, bloggers may find it more and more challenging to produce original content. Fortunately, the Internet offers a wealth of info to help us build blog articles, whether for our own websites or for the clients we write for. But as we’ve learned from English Composition class back in high school, anything we borrow should be given appropriate credit. The same is true in the digital world.
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