SEOP Blog Team @ April 13, 2015 # No Comment Yet
Thanks to the growing number of mobile users accessing the Internet with local intent, opportunities abound for businesses aiming to gain a better foothold in more localized markets. To reach local audiences, however, a few things must be accomplished first: The more obvious ones include making localized web pages and getting the business listed in top local directories. A less obvious one is local link building, which, when done properly, can help boost rankings and increase visibility in localized searches.
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SEOP Blog Team @ April 6, 2015 # No Comment Yet
Not everyone completely understands SEO, and that’s fine. Many website owners are understandably more interested in performing critical tasks relevant to their business; and while most would want increased site traffic and conversions, the specifics of how to achieve them is often a mystery. For SEO dummies or website owners who are indifferent to the concept, here are easy-to-understand, palatable strategies for improving your search rankings.
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SEOP Blog Team @ March 30, 2015 # No Comment Yet
Just like how it is when moving homes, moving your site to a new domain can prove to be quite stressful. And it’s not only because of all the preparation needed to make the migration smooth and fast; from an SEO perspective, the move could also mean having to build your rankings from scratch. This is where 301 redirects come in handy. More than a tool for fixing navigation issues and preventing duplicate content, 301 redirects can help you preserve your website’s SEO value even as you transfer to a new domain.
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SEOP Blog Team @ March 16, 2015 # No Comment Yet
Many startups continue to undervalue the influence of Google. It’s not just a cool tech company anymore; it’s now part of the global economic landscape. While many marketers are caught in the hype of social media, the fact is that online searches are what drives majority of purchases. They fail to realize that demand is created in social media, but captured via SEO and their website.
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SEOP Blog Team @ March 9, 2015 # No Comment Yet
Given how the Panda and Penguin updates have greatly affected search engine rankings, it’s not surprising that most of us in SEO often optimize with Google’s algorithm in mind. But what if our obsession with these algorithm changes is making us forget a key factor in search engine rankings, namely the user?
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