Combining SEO and Conversion Optimization Strategies

SEOP Blog Team @ February 23, 2015 # No Comment Yet

SEO is an ever-changing strategy that has lost its focus in its attempt to simply generate traffic through higher rankings on the search engines over the years. While higher rankings and increased traffic are undoubtedly still important, it’s also critical for webpage owners to not lose perspective with regards to the final and most important goal of their SEO efforts—conversion.

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How Health Websites Can Adapt to the New Google Knowledge Graph

SEOP Blog Team @ February 16, 2015 # No Comment Yet

With the goal to provide complete and accurate health information online, Google is now rolling out a newly updated Knowledge Graph that now includes medical content, at least for common conditions, such as tonsillitis. The new feature is currently available only in the U.S. and in English, but there are plans to expand to other languages, countries, as well as diseases in the future. All this is good news for anyone hoping to find reliable medical information on the Internet, but what does it have in store for health-based websites?

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Keyword Research Tips for eCommerce SEO

SEOP Blog Team @ February 9, 2015 # No Comment Yet

Even as keywords are becoming less significant in today’s SEO, they still have a special place in the world of eCommerce. After all, consumers still rely on specific words or phrases, such as the description of a product or the name of brand, to find what they want to purchase online. When building content for an online store, how do you decide on the keywords?

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Different Ways to Keep Your Website Minty Fresh for Google

SEOP Blog Team @ January 26, 2015 # No Comment Yet

It’s no secret that Google craves fresh content, and the frequency of updates can influence your website’s rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?

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One-of-a-Kind and Nowhere Else: What Makes Content Unique?

SEOP Blog Team @ January 11, 2015 # No Comment Yet

Great SEO not only means that a piece of content is properly optimized. In today’s highly competitive digital world, it’s easy to get lost in a sea of blog posts and web content that tackle pretty much the same topic or are produced by the same types of businesses that target the same audiences. When one web page is favored over the other despite having seemingly similar content, it’s often because the former was able to offer something not available from its competitors.

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