Improve Your Online Rep with SEO

SEOP Blog Team @ August 31, 2015 # No Comment Yet

It’s no secret that consumers today consult the Internet before making a purchase or choosing a service, and if your brand is surrounded by a lot of negative publicity online, you could very well lose business. Of course, the best way to avoid negative PR in the first place is to make sure that you’re delivering only the best to your customers. Unfortunately, it’s never easy to please everyone, which is why it’s also important for you to take charge of your online reputation so it stays positive on search engine results.

More on page 5996

Leveraging Structured Data: Dos and Don’ts to Stay in Google’s Favor

SEOP Blog Team @ August 17, 2015 # No Comment Yet

As Google puts more emphasis on direct answers to improve search results and user experience, affected businesses and websites can take advantage of the opportunity to appear on the search engine giant’s Quick Answer Box by leveraging structured data markup.

More on page 5956

An Answer to Everything: How Direct Answers May Shape SEO

SEOP Blog Team @ August 10, 2015 # No Comment Yet

Many are well aware of the impact mobile has on the evolution of search, but perhaps what most may not be aware of is how voice search is quietly shaping the playing field. Voice search encourages users to run queries in the form of questions—even implied questions—either in voice or text. In response to this growing behavior, Google has been putting greater emphasis on “direct answers” to satisfy such queries.

More on page 5948

Wise Up! Increase Visibility by Adding Images to Your Sitemaps

SEOP Blog Team @ August 3, 2015 # No Comment Yet

The images you use in your website are more important than you think; aside from accompanying the text, they can also help search engines determine which images are vital to conveying your message.

More on page 5936

When Your Poor Online Reputation Affects Your SEO Campaign

SEOP Blog Team @ July 20, 2015 # No Comment Yet

Your online reputation can have significant, far-reaching effects to your search engine rankings. A less-than-stellar online reputation will not only create a negative impression on your audience, but it can also pose serious threats to your SEO campaign, as finding credible link and content partners may become more difficult.

More on page 5897