Monitoring Your Search Campaign’s SEO Health

SEOP Blog Team @ August 18, 2014 # No Comment Yet

Image by jfcherry     There are a number of SEO health metrics that you should monitor on a regular basis so you can easily identify and address problems that will hurt your search program’s performance. Although these metrics won’t necessarily point to or address the specific problem, they should give you a good basis…

Continue Reading

More on page 5486

How to Implement Long-Tail Keywords in Your SEO Strategy

SEOP Blog Team @ August 11, 2014 # No Comment Yet

Much has been written about why implementing long-tail keywords in content creation can give digital marketers an edge. For the uninitiated, “long-tail” keywords are longer phrases that, while not as popular as “head” or one/two-term keywords, enjoy less competition and are able to target users who have more specific queries. Used correctly, these can help boost traffic as well as conversions.

More on page 5480

Google Pigeon: What to Expect and How to Reap Its Benefits

SEOP Blog Team @ August 4, 2014 # No Comment Yet

Only recently, Google has begun to roll out an update to its local search algorithm that may significantly impact local SEO, at least for websites targeting the United States at the moment. Unofficially dubbed the “Pigeon,” update, the new changes aim to deliver more relevant and accurate results for local search, which will be visible both in Google Maps and on the regular search results page.

More on page 5475

Implementing Theme-Based SEO

SEOP Blog Team @ July 28, 2014 # No Comment Yet

With theme-based SEO, you can use semantic relationships between words to rank for a broader range of ‘exact match’ search results without having to force the issue.

More on page 5463

Google’s New Notification for Mobile Users

SEOP Blog Team @ July 21, 2014 # No Comment Yet

Unless the user is looking for your website in particular, we can reasonably assume that when a warning like this pops, up, a good number of users are likely to skip over your web page for the next search result.

More on page 5455