On choosing a domain name

RSpears @ December 3, 2010 # No Comment Yet

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In this day and age of direct brand-client engagements and social media marketing, claiming your identity online should always be the first step in establishing your brand on the Web. Naturally, having your own Web site would be the first to come to mind, but more than that, you need to be easy [...]

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On The Radar: Finding and targeting your audience offsite

RSpears @ November 25, 2010 # One Comment

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Unleashing marketing and search engine optimization campaigns can get pretty challenging these days; especially amid the thickening noise between interconnecting Web sites and viral strategies online. This is an obvious hurdle search marketers and brand managers need to contend with to get their brand’s messages resonate at all across the social sphere and [...]

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Aligning SEO with the holidays

RSpears @ November 22, 2010 # No Comment Yet

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The holidays are upon us; in mere days it’ll be turkey day, and then the riotous Black Friday. Without a doubt everyone will be rushing off to any establishment with a cash register and a big sign declaring discounted prices at its front window. If you’re reading this blog then you probably know that [...]

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Creating your own URL shortener? Here are a few tips!

RSpears @ November 10, 2010 # No Comment Yet

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URL shortening services like bit.ly, ow.ly and TinyURL are perhaps the most used social media API-powered tools today. You’ll practically see their URL by-products everywhere online; spreading on microblogging services, plastered on blogs and message boards, and incorporated in content sharing platforms. But far from being the social media lackey, URL shorteners can also [...]

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Optimizing images for SEO

RSpears @ September 16, 2010 # 32 Comments

Image by DSuàr
Aside from your articles or copy, it’s also important to deck your site with relevant images. They can help encourage people to read past the lead and maybe even share your site to their friends. The lack of it could bring “tl;dr syndrome” (”too long; didn’t read”) where at first glance, the long stretches [...]

Popularity: 33% [?]

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