SEOP Blog Team @ April 6, 2015 # No Comment Yet
Not everyone completely understands SEO, and that’s fine. Many website owners are understandably more interested in performing critical tasks relevant to their business; and while most would want increased site traffic and conversions, the specifics of how to achieve them is often a mystery. For SEO dummies or website owners who are indifferent to the concept, here are easy-to-understand, palatable strategies for improving your search rankings.
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SEOP Blog Team @ March 16, 2015 # No Comment Yet
Many startups continue to undervalue the influence of Google. It’s not just a cool tech company anymore; it’s now part of the global economic landscape. While many marketers are caught in the hype of social media, the fact is that online searches are what drives majority of purchases. They fail to realize that demand is created in social media, but captured via SEO and their website.
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SEOP Blog Team @ March 9, 2015 # No Comment Yet
Given how the Panda and Penguin updates have greatly affected search engine rankings, it’s not surprising that most of us in SEO often optimize with Google’s algorithm in mind. But what if our obsession with these algorithm changes is making us forget a key factor in search engine rankings, namely the user?
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SEOP Blog Team @ February 23, 2015 # No Comment Yet
SEO is an ever-changing strategy that has lost its focus in its attempt to simply generate traffic through higher rankings on the search engines over the years. While higher rankings and increased traffic are undoubtedly still important, it’s also critical for webpage owners to not lose perspective with regards to the final and most important goal of their SEO efforts—conversion.
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SEOP Blog Team @ January 26, 2015 # No Comment Yet
It’s no secret that Google craves fresh content, and the frequency of updates can influence your website’s rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?
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