Avoiding Penalties by Reevaluating Your Link Building Efforts

SEOP Blog Team @ April 7, 2014 # No Comment Yet

Link building through guest blogging and other methods have always been one of the more reliable ways of upping a site’s page ranking. However, recent changes (and public penalizations) are making everyone think otherwise.

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FAQs on Bounce Rate

SEOP Blog Team @ March 24, 2014 # No Comment Yet

  Last week we brushed on the topic of bounce rate and hinted at its importance. To recap, this represents the percentage of users that do not explore further into your page after seeing a single page of it. However, many people seem to misunderstand the meaning of bounce, which can lead to poor critical…

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If Content is the King, Design is the Bouncer

SEOP Blog Team @ March 17, 2014 # No Comment Yet

  Consider this. Before even reading a word of content that you’ve worked so hard to produce, the quality of the design  of your website acts like a filter allowing only some people to get past the front door, kind of like bouncer at a night club. Incidentally, Google has a metric for that. Bounce…

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Defining Measurable Milestones for Success in SEO

SEOP Blog Team @ March 1, 2014 # No Comment Yet

  When it comes to search engine marketing, conversion is the bottom line. It’s basic cost-benefit analysis. Simply put, is the value of my SEO services worth the money that I invest in it? The cost is easy to compute. Simply determine how many hours a week you spend talking to your SEO provider, and…

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Proper Grammar and Spelling – Should I bother?

SEOP Blog Team @ February 24, 2014 # No Comment Yet

    Since the first weblog was published about 20 years ago, the developed world had opened itself up to being bombarded with poor-quality writing. Sometimes it’s a matter of trying to communicate in a different language from the one in which you were educated. Other times, you get bloggers who know a lot about…

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