SEO for Startups: How to Do it Right

SEOP Blog Team @ March 16, 2015 # No Comment Yet

Many startups continue to undervalue the influence of Google. It’s not just a cool tech company anymore; it’s now part of the global economic landscape. While many marketers are caught in the hype of social media, the fact is that online searches are what drives majority of purchases. They fail to realize that demand is created in social media, but captured via SEO and their website.

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How User Behavior May Impact Local SEO

SEOP Blog Team @ March 9, 2015 # No Comment Yet

Given how the Panda and Penguin updates have greatly affected search engine rankings, it’s not surprising that most of us in SEO often optimize with Google’s algorithm in mind. But what if our obsession with these algorithm changes is making us forget a key factor in search engine rankings, namely the user?

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Combining SEO and Conversion Optimization Strategies

SEOP Blog Team @ February 23, 2015 # No Comment Yet

SEO is an ever-changing strategy that has lost its focus in its attempt to simply generate traffic through higher rankings on the search engines over the years. While higher rankings and increased traffic are undoubtedly still important, it’s also critical for webpage owners to not lose perspective with regards to the final and most important goal of their SEO efforts—conversion.

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Different Ways to Keep Your Website Minty Fresh for Google

SEOP Blog Team @ January 26, 2015 # No Comment Yet

It’s no secret that Google craves fresh content, and the frequency of updates can influence your website’s rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?

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Looking Forward to SEO in 2015

SEOP Blog Team @ December 1, 2014 # No Comment Yet

SEO has always been an ever-changing ballgame, and will remain so even in the coming year. With that said, there are a couple of changes in the last few months that can give us some idea of what 2015 has in store for us so we can start planning ahead and, hopefully, stay on top of search engine rankings.

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