Different Ways to Keep Your Website Minty Fresh for Google

SEOP Blog Team @ January 26, 2015 # No Comment Yet

It’s no secret that Google craves fresh content, and the frequency of updates can influence your website’s rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?

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Looking Forward to SEO in 2015

SEOP Blog Team @ December 1, 2014 # No Comment Yet

SEO has always been an ever-changing ballgame, and will remain so even in the coming year. With that said, there are a couple of changes in the last few months that can give us some idea of what 2015 has in store for us so we can start planning ahead and, hopefully, stay on top of search engine rankings.

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Voice Search and Its Impact on SEO

SEOP Blog Team @ November 17, 2014 # No Comment Yet

The introduction of voice search a few years back was like a sci-fi dream come true, yet it wasn’t enough for most Internet users to do away with the keyboard, particularly because of voice input errors that only made the technology more of a nuisance than a convenience. Today, improvements in voice recognition technology, as well as growing widespread usage among mobile users, may very well change the way we run search queries online, and even transform the way we practice SEO in the near future.

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Optimizing Landing Pages for Added Traffic

SEOP Blog Team @ October 27, 2014 # No Comment Yet

It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.

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How to Incorporate SEO in Visual Marketing

SEOP Blog Team @ September 29, 2014 # No Comment Yet

In the world of social media, images and videos no longer serve as mere accessories to written content. Today, about a billion photos are uploaded and shared with little or no accompanying text. This poses a new challenge for SEO, which has long relied on the written word. With visual content dominating the digital landscape, marketers must change the way they practice SEO in order to leverage the power of images while still incorporating keywords to improve online brand presence.

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