Optimizing Landing Pages for Added Traffic

SEOP Blog Team @ October 27, 2014 # No Comment Yet

It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.

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How to Incorporate SEO in Visual Marketing

SEOP Blog Team @ September 29, 2014 # No Comment Yet

In the world of social media, images and videos no longer serve as mere accessories to written content. Today, about a billion photos are uploaded and shared with little or no accompanying text. This poses a new challenge for SEO, which has long relied on the written word. With visual content dominating the digital landscape, marketers must change the way they practice SEO in order to leverage the power of images while still incorporating keywords to improve online brand presence.

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Goodbye “Exact Match”: Keyword Research Alternatives to AdWords

SEOP Blog Team @ September 8, 2014 # No Comment Yet

For more than a decade, Google’s AdWords has served as a go-to tool when it comes to keyword research not only for PPC advertisers but also for bloggers and individuals doing SEO. Unfortunately, Google will be removing its exact match and phrase match capabilities to implement close variant keyword matching late this September.

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Google Pigeon: What to Expect and How to Reap Its Benefits

SEOP Blog Team @ August 4, 2014 # No Comment Yet

Only recently, Google has begun to roll out an update to its local search algorithm that may significantly impact local SEO, at least for websites targeting the United States at the moment. Unofficially dubbed the “Pigeon” update, the new changes aim to deliver more relevant and accurate results for local search, which will be visible both in Google Maps and on the regular search results page.

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Google’s New Notification for Mobile Users

SEOP Blog Team @ July 21, 2014 # No Comment Yet

Unless the user is looking for your website in particular, we can reasonably assume that when a warning like this pops, up, a good number of users are likely to skip over your web page for the next search result.

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