SEOP Blog Team @ March 1, 2014 # No Comment Yet
When it comes to search engine marketing, conversion is the bottom line. It’s basic cost-benefit analysis. Simply put, is the value of my SEO services worth the money that I invest in it? The cost is easy to compute. Simply determine how many hours a week you spend talking to your SEO provider, and…
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SEOP Blog Team @ February 24, 2014 # No Comment Yet
Since the first weblog was published about 20 years ago, the developed world had opened itself up to being bombarded with poor-quality writing. Sometimes it’s a matter of trying to communicate in a different language from the one in which you were educated. Other times, you get bloggers who know a lot about…
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SEOP Blog Team @ February 17, 2014 # No Comment Yet
When managed and executed correctly, SEO is a very effective marketing strategy that can deliver significant returns. However, many people perceive it as the be-all and end-all solution for driving traffic and increasing sales. While it can help you achieve these things, SEO is more effective when used in combination with an all-inclusive online marketing strategy.
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SEOP Blog Team @ February 3, 2014 # No Comment Yet
A few weeks ago, Matt Cutts, Google’s head of webspam talked about the death and overuse of guest blogging as part of search marketing companies’ link-building activities. Now just because one authoritative blog post says that it no longer makes sense, does that mean that you would have to stop guest blogging and throw away years of work and content to meet these new standards?
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SEOP Blog Team @ January 6, 2014 # No Comment Yet
Duplicate content is a known concern. Google often punishes websites that contain them, but in certain situations, the search engine gives them a little leeway.
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