SEOP Blog Team @ February 23, 2015 # No Comment Yet
SEO is an ever-changing strategy that has lost its focus in its attempt to simply generate traffic through higher rankings on the search engines over the years. While higher rankings and increased traffic are undoubtedly still important, it’s also critical for webpage owners to not lose perspective with regards to the final and most important goal of their SEO efforts—conversion.
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SEOP Blog Team @ January 26, 2015 # No Comment Yet
It’s no secret that Google craves fresh content, and the frequency of updates can influence your website’s rankings on the search engine. Blogging has been the go-to strategy for keeping the site updated, but as said in a previous post, its viability needs to be reexamined. Are there other ways to keep the website minty fresh?
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SEOP Blog Team @ December 1, 2014 # No Comment Yet
SEO has always been an ever-changing ballgame, and will remain so even in the coming year. With that said, there are a couple of changes in the last few months that can give us some idea of what 2015 has in store for us so we can start planning ahead and, hopefully, stay on top of search engine rankings.
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SEOP Blog Team @ November 17, 2014 # No Comment Yet
The introduction of voice search a few years back was like a sci-fi dream come true, yet it wasn’t enough for most Internet users to do away with the keyboard, particularly because of voice input errors that only made the technology more of a nuisance than a convenience. Today, improvements in voice recognition technology, as well as growing widespread usage among mobile users, may very well change the way we run search queries online, and even transform the way we practice SEO in the near future.
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SEOP Blog Team @ October 27, 2014 # No Comment Yet
It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.
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