3 Reasons Why Blogging Remains Relevant vs. Social Networking

SEOP Blog Team @ May 25, 2015 # No Comment Yet

About a decade ago or so, blogging was primarily the way people connected to one another in the digital world. It has largely been replaced by social networking in the recent years, with many businesses both big and small now embracing the trend. And it comes as no surprise: platforms such as Facebook and Twitter offer incredible reach at much lower cost compared with traditional media. But even with social networks around, blogging still has much to offer for businesses online:

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How to Prevent Your Site from Getting Slammed and Penalized

SEOP Blog Team @ May 11, 2015 # No Comment Yet

While Google’s recent mobile-friendliness algorithm update seems to have rattled most site owners, the Doorway Page Update hasn’t been getting a lot of news. To refresh your memory, the search engine announced that it would be releasing a “ranking adjustment” for doorway pages last March, noting that the update would have a significant impact on sites that utilize doorway campaigns.

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Key SEO Insights from Google’s Recent Mobilegeddon Update

SEOP Blog Team @ May 4, 2015 # No Comment Yet

Nearly two weeks since the launch of ‘Mobilegeddon’, it’s fair to say that Google’s major search algorithm update was less impactful than most people expected. But while the mobile-friendly update may be complete, the re-indexing of websites that are due to be penalized is not.

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An SEO Dummy’s Guide to Improved Search Rankings

SEOP Blog Team @ April 6, 2015 # One Comment

Not everyone completely understands SEO, and that’s fine. Many website owners are understandably more interested in performing critical tasks relevant to their business; and while most would want increased site traffic and conversions, the specifics of how to achieve them is often a mystery. For SEO dummies or website owners who are indifferent to the concept, here are easy-to-understand, palatable strategies for improving your search rankings.

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SEO for Startups: How to Do it Right

SEOP Blog Team @ March 16, 2015 # No Comment Yet

Many startups continue to undervalue the influence of Google. It’s not just a cool tech company anymore; it’s now part of the global economic landscape. While many marketers are caught in the hype of social media, the fact is that online searches are what drives majority of purchases. They fail to realize that demand is created in social media, but captured via SEO and their website.

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