SEOP Blog Team @ December 9, 2013 # No Comment Yet
If your chosen line of business is highly competitive, one thing that you mustn’t ignore is performing competitive intelligence for SEO. Now, don’t worry, this is not corporate espionage or doing something unethical. Analyzing your competition and evaluating their strategies are legal and critical tasks that should be part of your SEO process. Not only will competitive intelligence help you develop a successful campaign that will drive targeted traffic to your website, but it will also allow you to rank better in search engines.
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SEOP Blog Team @ December 2, 2013 # No Comment Yet
When optimizing your entire website for search engines, it’s not just about making sure your home page makes it to the first page of search results. The other pages that make up your website matter, too. Whether your business offers only one product or service, or a multitude of them, it’s important to know how to make sure all your pages are indexed and can be picked up by search engines.
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SEOP Blog Team @ November 25, 2013 # No Comment Yet
For the longest time, much of SEO has been about search queries that focus on the keyword. Now that we know that focusing on keywords alone is not enough, especially given the changes Google has undergone in the last few years, including the most recent roll out of the Hummingbird search algorithm, it has become important for us to rethink of search queries if we ever want to optimize web content more effectively.
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SEOP Blog Team @ November 18, 2013 # No Comment Yet
Is your website ready for the coming holiday season? While you have to ensure your servers are prepared to handle the higher volume of shoppers visiting your online store, you must not forget to adjust your SEO strategy accordingly for the holidays.
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SEOP Blog Team @ November 11, 2013 # No Comment Yet
Responsive design is the approach that requires web design and development to be responsive to the user’s behavior, with respect to different screen sizes, platforms, and orientation. As a user switches from his laptop to his iPad or mobile phone, a website should be able to switch and accommodate his preferences.
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