Understanding Downtime: When to Worry about Page Ranking

SEOP Blog Team @ July 15, 2013 # No Comment Yet

When a site experiences downtime, most owners – especially those in the e-commerce business – panic as they could lose sales for every hour the site is down. Besides this, there’s also the chance that the site’s search ranking is negatively affected since, according to Google’s Matt Cutts, Google tries to avoid sending users to a website that has been down to maintain their site’s good user experience.

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Matching the Keyword to the Marketing Message

SEOP Blog Team @ June 28, 2013 # No Comment Yet

Aside from contributing to the website’s traffic, keywords also shape the marketing message. As onsite and offsite content are tailored towards the chosen keywords, they can dictate how people will recall the website and the business. That’s why it’s important to match the keywords to the website message.

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Why SEO Campaigns Can Take Some Time to Show Results

SEOP Blog Team @ May 13, 2013 # No Comment Yet

“Why is search engine optimization such a time-consuming process?” is a valid question that rarely gets a fitting answer. Many companies, organizations, and business owners often become frustrated and anxious as they wait for the results of their SEO campaigns, and for good reason. However, the long and arduous process involved in managing an SEO campaign promises that your investment is well spent and put into good use.

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Monitoring Your Online Campaigns Using Google Analytics’ Conversions Reports

SEOP Blog Team @ May 6, 2013 # No Comment Yet

Google Analytics’ Real-Time dashboard has recently added a new feature to enhance each site owners’ control over their online campaigns: this is its new Conversions reports, which went live a couple of days ago.

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A High Bounce Rate Isn’t Always a Bad Thing

SEOP Blog Team @ March 25, 2013 # No Comment Yet

A page’s bounce rate denotes how many visitors stay on the site or hit the back button right way. Usually, a high bounce rate means visitors don’t find what they need and leave, while a low rate means you’re attracting the right audience and have successfully drawn them into the rest of the site. However, it’s important to note that there are some cases where a high rate isn’t a bad thing.

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