Internal Linking 101: Basic Tips to Get Your Most Important Pages to Rank

SEOP Blog Team @ April 27, 2015 # No Comment Yet

Creating readable and authoritative content isn’t all there is to winning the SEO game today. On-page elements, such as the internal link structure of a web page, also play a key role in boosting rankings, and a solid grasp of these elements can strengthen your website and improve your SEO efforts.

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More on Negative SEO, and Whether or Not to Worry

SEOP Blog Team @ December 29, 2014 # No Comment Yet

  Last week, we briefly touched on the topic of Negative SEO tactics where the intentional use of black-hat SEO techniques by a third party can cause innocent sites to be penalized. The most common practices involve essentially applying a poor linking strategy to a site without the permission or knowledge of its owner. However,…

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Implied Links and their Impact on the Future of Link Building

SEOP Blog Team @ December 22, 2014 # No Comment Yet

In as early as in the Penguin update of 2013, Google had made it clear that link abuse would not be tolerated. In fact, search engines put so much emphasis on avoiding the wrong kind of linking that Negative SEO linking tactics rose to prominence, wherein SEO specialists in niche and highly competitive industries deliberately…

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Optimizing Landing Pages for Added Traffic

SEOP Blog Team @ October 27, 2014 # No Comment Yet

It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.

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Avoiding Penalties by Reevaluating Your Link Building Efforts

SEOP Blog Team @ April 7, 2014 # No Comment Yet

Link building through guest blogging and other methods have always been one of the more reliable ways of upping a site’s page ranking. However, recent changes (and public penalizations) are making everyone think otherwise.

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