Optimizing Landing Pages for Added Traffic

SEOP Blog Team @ October 27, 2014 # No Comment Yet

It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.

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Avoiding Penalties by Reevaluating Your Link Building Efforts

SEOP Blog Team @ April 7, 2014 # No Comment Yet

Link building through guest blogging and other methods have always been one of the more reliable ways of upping a site’s page ranking. However, recent changes (and public penalizations) are making everyone think otherwise.

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Raising the SERP Ranking of Older Webpages

SEOP Blog Team @ May 31, 2013 # No Comment Yet

Raising the ranks of older pages is difficult because they aren’t getting any new publicity or attention. Fortunately, it is still possible with the help of a few effective SEO strategies.

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Improve User Experience by Creating More Effective Anchor Texts

SEOP Blog Team @ May 1, 2013 # No Comment Yet

Anchor texts can contribute to your website’s user experience and encourage visitors to learn more about what your business is offering. To get optimal results, however, it’s important to know and apply the basics first.

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Managing your Links: Best Practices in the Post-Penguin Age

SEOP Blog Team @ April 29, 2013 # No Comment Yet

Content will always be king when it comes to optimizing a site for search engines. But no matter how well-made your content is, bad links can easily pull down your ranking and make it harder for your site to establish its dominance again. In light of the way Google Penguin has changed the landscape for SEO, webmasters need to follow a new set of best practices for linking.

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