Ramping up site usabilityRSpears @ April 18, 2012 # No Comment Yet Images by Samuel Mann When developing a Web site, you have to think about the two kinds of searchers that would be traipsing through your online four-walled garden: people from your target demographic and search engine spiders. As you may know, both require different kinds of optimization practices. Tactics like proper keyword usage within your [...] What makes for a good podcast hostRSpears @ April 17, 2012 # No Comment Yet Image by Shane Fullwood Producing regularly published content offers a lot of benefits that can supercharge your Web site or blog’s presence and ranking online. And investing on podcasts can be one of the most rewarding strategies you can do for your online marketing and SEO campaigns. Podcasts are practically radio talk shows online that [...] Ways to raise your authority in the blogging spaceRSpears @ April 13, 2012 # No Comment Yet Image by Urville Djasim Because not a lot of people were blogging during the formative years of what we now refer to as the blogosphere, there wasn’t much of a competition between bloggers. Search about specific topics online, and search engines like Google and Yahoo (or Alta Vista, or Lycos, or AOL) would turn up [...] Ethical SEO: Avoiding black hat tacticsRSpears @ April 12, 2012 # No Comment Yet Image by Ian Sane For a thriving online presence, it would only be normal for businesses to invest their time and resources developing search engine optimization strategies for their Web sites. This sounds easy enough until you’re faced with the challenges SEO entails. On any given day, SEO practitioners and site owners deal with a [...] SEO and Social Media: Deciding on the right social networkRSpears @ April 11, 2012 # 3 Comments Image by Sewing Daisies With the many benefits of leveraging on the social Web, players in the SEO industry have infused their search engine optimization campaigns with social media marketing tactics to help them achieve their goals. And true enough, with its real-time nature, engagement opportunities, and the social platforms’ flexibility, social networks can prove [...] |
