SEOP Blog Team @ November 25, 2013 # No Comment Yet
For the longest time, much of SEO has been about search queries that focus on the keyword. Now that we know that focusing on keywords alone is not enough, especially given the changes Google has undergone in the last few years, including the most recent roll out of the Hummingbird search algorithm, it has become important for us to rethink of search queries if we ever want to optimize web content more effectively.
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SEOP Blog Team @ November 19, 2013 # No Comment Yet
Earlier this year, we talked about making your website more SEO-friendly through the use of responsive website design (RWD). In a nutshell, this means trying to create an optimal viewing experience across multiple platforms using flexible design principles. However, these principles in themselves are not enough to significantly improve your rankings. An article on Smash Magazine reminds us to make sure not only to go back to the fundamentals of SEO, but also to take further steps to ensure user-friendliness even after responsive web design principles are implemented.
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SEOP Blog Team @ October 28, 2013 # No Comment Yet
As you might have already read, claiming authorship on Google and Bing can help give your content a boost on search engine results pages. But is that all it provides? A quick look at results featuring articles with a clear byline reveals a number of perks to declaring your authorship to articles.
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SEOP Blog Team @ October 21, 2013 # No Comment Yet
Despite all of Google’s innovations to make its search engine think more “human” than “machine”, it’s still a tool that has been programmed and runs on set algorithms. When the search engine reads through web content to find “quality”, it may sometimes filter out genuine content because it simply happened to have elements that meet the criteria for “spam”.
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SEOP Blog Team @ September 30, 2013 # No Comment Yet
When Google introduced Caffeine back in 2010, a lot of things improved, especially when it came to indexing and crawling. This time around, Google made another big change to its core algorithm – just in time for its 15th birthday. And this change was Hummingbird.
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