Goodbye “Exact Match”: Keyword Research Alternatives to AdWords

SEOP Blog Team @ September 8, 2014 # No Comment Yet

For more than a decade, Google’s AdWords has served as a go-to tool when it comes to keyword research not only for PPC advertisers but also for bloggers and individuals doing SEO. Unfortunately, Google will be removing its exact match and phrase match capabilities to implement close variant keyword matching late this September.

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Google Pigeon: What to Expect and How to Reap Its Benefits

SEOP Blog Team @ August 4, 2014 # No Comment Yet

Only recently, Google has begun to roll out an update to its local search algorithm that may significantly impact local SEO, at least for websites targeting the United States at the moment. Unofficially dubbed the “Pigeon” update, the new changes aim to deliver more relevant and accurate results for local search, which will be visible both in Google Maps and on the regular search results page.

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Implementing Theme-Based SEO

SEOP Blog Team @ July 28, 2014 # No Comment Yet

With theme-based SEO, you can use semantic relationships between words to rank for a broader range of ‘exact match’ search results without having to force the issue.

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Google’s New Notification for Mobile Users

SEOP Blog Team @ July 21, 2014 # No Comment Yet

Unless the user is looking for your website in particular, we can reasonably assume that when a warning like this pops, up, a good number of users are likely to skip over your web page for the next search result.

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Tips on Avoiding Penalties with Every Google Update

SEOP Blog Team @ June 2, 2014 # No Comment Yet

With yet another series of recent algorithm updates from Google, many are again on a look out at what could possibly hurt page rankings for their websites. Updates from Google are often a cause for panic among businesses and SEO practitioners, but usually this happens when they rely on questionable practices to optimize their content. Otherwise, there shouldn’t be any worry about changes in the search engine’s algorithm.

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