How Health Websites Can Adapt to the New Google Knowledge Graph

SEOP Blog Team @ February 16, 2015 # No Comment Yet

With the goal to provide complete and accurate health information online, Google is now rolling out a newly updated Knowledge Graph that now includes medical content, at least for common conditions, such as tonsillitis. The new feature is currently available only in the U.S. and in English, but there are plans to expand to other languages, countries, as well as diseases in the future. All this is good news for anyone hoping to find reliable medical information on the Internet, but what does it have in store for health-based websites?

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Keyword Resolutions for the New Year

SEOP Blog Team @ January 5, 2015 # No Comment Yet

The recent years saw the gradual decline in the relevance of keywords as Google remains steadfast in its goal to deliver meaningful results based on the user’s context and intent. Not to mention the continuous improvements of voice recognition technology as well as the growing widespread usage of voice search on mobile, where natural language is favored over keywords. Now more than ever, digital marketers must reevaluate their keyword optimization strategies if they hope to keep up with the times.

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More on Negative SEO, and Whether or Not to Worry

SEOP Blog Team @ December 29, 2014 # No Comment Yet

  Last week, we briefly touched on the topic of Negative SEO tactics where the intentional use of black-hat SEO techniques by a third party can cause innocent sites to be penalized. The most common practices involve essentially applying a poor linking strategy to a site without the permission or knowledge of its owner. However,…

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Implied Links and their Impact on the Future of Link Building

SEOP Blog Team @ December 22, 2014 # No Comment Yet

In as early as in the Penguin update of 2013, Google had made it clear that link abuse would not be tolerated. In fact, search engines put so much emphasis on avoiding the wrong kind of linking that Negative SEO linking tactics rose to prominence, wherein SEO specialists in niche and highly competitive industries deliberately…

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How to Get Your New Pages Indexed on Google

SEOP Blog Team @ December 15, 2014 # No Comment Yet

Added new product pages to your website for the holiday season but are not getting the traffic you expected for those pages? Your website might be suffering from indexing problems. Getting your new pages indexed by search engines as quickly as possible is definitely important if you want them to rank and get discovered online. For now let’s focus on getting indexed on Google and how to address indexing issues on the search engine.

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