Leveraging Structured Data: Dos and Don’ts to Stay in Google’s Favor

SEOP Blog Team @ August 17, 2015 # No Comment Yet

As Google puts more emphasis on direct answers to improve search results and user experience, affected businesses and websites can take advantage of the opportunity to appear on the search engine giant’s Quick Answer Box by leveraging structured data markup.

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An Answer to Everything: How Direct Answers May Shape SEO

SEOP Blog Team @ August 10, 2015 # No Comment Yet

Many are well aware of the impact mobile has on the evolution of search, but perhaps what most may not be aware of is how voice search is quietly shaping the playing field. Voice search encourages users to run queries in the form of questions—even implied questions—either in voice or text. In response to this growing behavior, Google has been putting greater emphasis on “direct answers” to satisfy such queries.

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Wise Up! Increase Visibility by Adding Images to Your Sitemaps

SEOP Blog Team @ August 3, 2015 # No Comment Yet

The images you use in your website are more important than you think; aside from accompanying the text, they can also help search engines determine which images are vital to conveying your message.

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Key SEO Insights from Google’s Recent Mobilegeddon Update

SEOP Blog Team @ May 4, 2015 # No Comment Yet

Nearly two weeks since the launch of ‘Mobilegeddon’, it’s fair to say that Google’s major search algorithm update was less impactful than most people expected. But while the mobile-friendly update may be complete, the re-indexing of websites that are due to be penalized is not.

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Ready for Google’s Mobile-Friendliness Update? Some Tips to Prepare

SEOP Blog Team @ March 23, 2015 # No Comment Yet

Still haven’t started with your mobile SEO? Don’t delay. Google has long been telling webmasters to start adapting to the mobile world, but it’s only now that a definite deadline exists: By April 21, mobile-friendliness will become a ranking signal.

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