SEOP Blog Team @ January 5, 2015 # No Comment Yet
The recent years saw the gradual decline in the relevance of keywords as Google remains steadfast in its goal to deliver meaningful results based on the user’s context and intent. Not to mention the continuous improvements of voice recognition technology as well as the growing widespread usage of voice search on mobile, where natural language is favored over keywords. Now more than ever, digital marketers must reevaluate their keyword optimization strategies if they hope to keep up with the times.
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SEOP Blog Team @ December 29, 2014 # No Comment Yet
Last week, we briefly touched on the topic of Negative SEO tactics where the intentional use of black-hat SEO techniques by a third party can cause innocent sites to be penalized. The most common practices involve essentially applying a poor linking strategy to a site without the permission or knowledge of its owner. However,…
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SEOP Blog Team @ December 22, 2014 # No Comment Yet
In as early as in the Penguin update of 2013, Google had made it clear that link abuse would not be tolerated. In fact, search engines put so much emphasis on avoiding the wrong kind of linking that Negative SEO linking tactics rose to prominence, wherein SEO specialists in niche and highly competitive industries deliberately…
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SEOP Blog Team @ December 15, 2014 # No Comment Yet
Added new product pages to your website for the holiday season but are not getting the traffic you expected for those pages? Your website might be suffering from indexing problems. Getting your new pages indexed by search engines as quickly as possible is definitely important if you want them to rank and get discovered online. For now let’s focus on getting indexed on Google and how to address indexing issues on the search engine.
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SEOP Blog Team @ December 1, 2014 # No Comment Yet
SEO has always been an ever-changing ballgame, and will remain so even in the coming year. With that said, there are a couple of changes in the last few months that can give us some idea of what 2015 has in store for us so we can start planning ahead and, hopefully, stay on top of search engine rankings.
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