Analytics Data can help Strengthen an SEO Campaign

Monitoring

When it comes to running an SEO campaign, having good data is key. A successful SEO campaign will deliver traffic from a wide range of keywords, including terms and phrases you didn’t expect. With an analytics account, you are able to more accurately gauge implementation strategies and will gain a better understanding of how the target audience searches and browses a site for desired information.

What is web analytics and why do I need it? Simply put, web analytics is the analysis of your visitors, the who, what, when and where of each visitor to your site. What pages visitors landed on, how long they looked at a page, and where they left your site. Being able to understand your site’s top entry pages will help strengthen your SEO efforts and will better your chances at conversion.

One of the best analytics tools out there is Googles’ Analytics tracking software which Google offers free of charge to all its users. You can check it out here: www.google.com/analytics/ . Make sure to ask your SEOP representative to see if we have not already created an account for you as in most cases we have.

Popularity: 68% [?]

admin @ April 14, 2008