Adding value to your content

Grow your business, SEO tips | Tweet Comments (2)

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Everyone creates content for their brand’s Web site or blog—it’s the essential search engine optimization component that can get a site noticed by the search engines, and help the brand create and maintain buzz among their targeted audience. Text or video; informative or engagement-oriented—it is crucial for the content to actually be worth consuming by the brand’s demographic.

This can add value that ensures more site visitors, and helps boost the brand’s authority and online reputation. Here two tips that can help you make a well-crafted content valuable.

Form: Easy to Consume
To be able to properly reach out to your readers, content first be should easy to consume. And form has a lot to with this. Even if you have very important words to impart, if your content is even hard to look through, people won’t stay long enough to know what you say.

Choosing Your Medium
For starters, content comes in different formats: the written word, videos, images and audio. Each of these forms has its own set of advantages and limitations when it comes to flexibility, presentation and on-page optimization. Identifying these, and choose the medium best suited for your content will be crucial.

Length Plays a Big Part
While the aforementioned details are still variables you or your SEO team need to decide on, length is a constant factor that plays a big part in making sure your content is easy for your site visitors to consume. Obviously, shorter, more concise content have better chances of being fully read or viewed by your demographic.

Organize Info into Chunks
To better help your demographic understand your message, it’ll be best to divide your content into bite sized bits. Skim through your chosen topic and organize them into different subsections. This way, it can help prevent information overload, and would be great for passing on instructions, tips and how-tos. Making an outline before you start will help a lot in guiding you through your creation process.

Do Your Research. Lots of It.
Sitting down to develop content without prior research is like sending a soldier into battle without bullets. You may have your tools like an image editor, a camera, or a word processor, but if you have very little to zero understanding of your topic, don’t expect to come up with something of value. For best results, always come prepared with enough research about your topic online (try not to rely on Wikipedia), crack some books, or even do some old school research on libraries and conduct interviews. All these will provide a solid backing for your content, to make sure that whatever you throw out there will be factual, and accurate.

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RSpears @ January 20, 2012

2 Comments

1. Ways to raise your authority in the blogging space February 6, 2012 @ 2:55 am

   [...] Knowledge— In whatever form—text, video or audio—your content has to provide your site visitors with knowledge that would improve a facet of their work, daily lives, help them create smart purchasing decisions, or even serve as some form of entertainment. Do research if necessary to add value to your content. [...]

2. SEO and Social Media: Jumpstarting visitor engagements February 9, 2012 @ 9:36 pm

   [...] Valuable Content Creating valuable content is essential—content that is inherently interesting and, most importantly, offers something that [...]