The SEO industry has been abuzz in the past couple of weeks, particularly with the announcement by Matt Cutts, the head of Google’s Webspam team, about the upcoming release of Penguin 2.0. With the upcoming rollout of Penguin 2.0, you need to make sure that your site is ready, and that you’re able to quickly respond to changes in your search rankings.
For many people, the internet is not just a treasure trove of information. It’s also a center for different minds to share thoughts and ideas. While venues for online discussion such as blog posts and forums are often left alone by online marketers, they may provide a great opportunity for building quality backlinks.
Bing has deepened its ties with Facebook by allowing interaction with posts and comments made in the social networking giant’s site right from the SERPs. This new feature allows searchers to interact with friends and experts who are talking about your business without leaving the search pages, making way for better brand exposure.
WordPress popularity as a blogging tool and a content management system comes from its ease-of-use, versatility, and wealth of plug-ins that enable a host of features. Though it is not originally optimized for SEO, it can be with a few enhancements.
“Why is search engine optimization such a time-consuming process?” is a valid question that rarely gets a fitting answer. Many companies, organizations, and business owners often become frustrated and anxious as they wait for the results of their SEO campaigns, and for good reason. However, the long and arduous process involved in managing an SEO campaign promises that your investment is well spent and put into good use.