If your chosen line of business is highly competitive, one thing that you mustn’t ignore is performing competitive intelligence for SEO. Now, don’t worry, this is not corporate espionage or doing something unethical. Analyzing your competition and evaluating their strategies are legal and critical tasks that should be part of your SEO process. Not only will competitive intelligence help you develop a successful campaign that will drive targeted traffic to your website, but it will also allow you to rank better in search engines.
When you’re in the position to push out new marketing approaches to the leaders of your company, it’s all too possible that your idea could be shot down—even if it’s a solid and founded one. When this happens, it’s typically because the pitch just didn’t appeal to them in the right way.
When optimizing your entire website for search engines, it’s not just about making sure your home page makes it to the first page of search results. The other pages that make up your website matter, too. Whether your business offers only one product or service, or a multitude of them, it’s important to know how to make sure all your pages are indexed and can be picked up by search engines.
For the longest time, much of SEO has been about search queries that focus on the keyword. Now that we know that focusing on keywords alone is not enough, especially given the changes Google has undergone in the last few years, including the most recent roll out of the Hummingbird search algorithm, it has become important for us to rethink of search queries if we ever want to optimize web content more effectively.
Earlier this year, we talked about making your website more SEO-friendly through the use of responsive website design (RWD). In a nutshell, this means trying to create an optimal viewing experience across multiple platforms using flexible design principles. However, these principles in themselves are not enough to significantly improve your rankings. An article on Smash Magazine reminds us to make sure not only to go back to the fundamentals of SEO, but also to take further steps to ensure user-friendliness even after responsive web design principles are implemented.