Internal Linking 101: Basic Tips to Get Your Most Important Pages to Rank

April 27, 2015 by SEOP Blog Team

Creating readable and authoritative content isn’t all there is to winning the SEO game today. On-page elements, such as the internal link structure of a web page, also play a key role in boosting rankings, and a solid grasp of these elements can strengthen your website and improve your SEO efforts.

Important Questions to Ask Before Hiring an SEO Company

April 20, 2015 by SEOP Blog Team

Image by Veronique Debord on Flickr

Anyone who’s finally decided to invest in an SEO campaign and hire a digital marketing company knows that asking the right questions can be difficult, especially if you don’t know much about SEO. To help you make an informed decision on finding the right company to work with, consider the following questions.

Link Building Tips for Local SEO

April 13, 2015 by SEOP Blog Team

Image by Marc Levin on Flickr

Thanks to the growing number of mobile users accessing the Internet with local intent, opportunities abound for businesses aiming to gain a better foothold in more localized markets. To reach local audiences, however, a few things must be accomplished first: The more obvious ones include making localized web pages and getting the business listed in top local directories. A less obvious one is local link building, which, when done properly, can help boost rankings and increase visibility in localized searches.

An SEO Dummy’s Guide to Improved Search Rankings

April 6, 2015 by SEOP Blog Team

Image by andrewmalone on Flickr

Not everyone completely understands SEO, and that’s fine. Many website owners are understandably more interested in performing critical tasks relevant to their business; and while most would want increased site traffic and conversions, the specifics of how to achieve them is often a mystery. For SEO dummies or website owners who are indifferent to the concept, here are easy-to-understand, palatable strategies for improving your search rankings.

301 Redirect Best Practices for SEO

March 30, 2015 by SEOP Blog Team

Image by Cyril Caton on Flickr

Just like how it is when moving homes, moving your site to a new domain can prove to be quite stressful. And it’s not only because of all the preparation needed to make the migration smooth and fast; from an SEO perspective, the move could also mean having to build your rankings from scratch. This is where 301 redirects come in handy. More than a tool for fixing navigation issues and preventing duplicate content, 301 redirects can help you preserve your website’s SEO value even as you transfer to a new domain.