The “Mad Men” days when creativity was valued above all else is now far behind; the digital marketing professional of this era has access to a powerful new tool—technology. New technology is disrupting the modern marketing landscape and transforming marketers into hybrids who are part artist and part scientist.
Your online reputation can have significant, far-reaching effects to your search engine rankings. A less-than-stellar online reputation will not only create a negative impression on your audience, but it can also pose serious threats to your SEO campaign, as finding credible link and content partners may become more difficult.
While nothing new, deep linking is often an overlooked practice in link building that can help boost authority as well as rankings for websites when done properly. Unfortunately, many new and even experienced bloggers have the tendency to link to their homepages on their guest post bios, which may seem the most rational thing to do to promote their websites.
When talking about search optimization for mobile apps, most people look to App Store Optimization or ASO. However, it’s also possible to use SEO to boost mobile app visibility and downloads, which is all the more important these days, given the saturation of mobile apps streaming into the market. Here are some strategies that’ll help you ensure that your app doesn’t fade into oblivion.
Driving web traffic and increasing site visibility through content marketing entails more than just blogging—way much more. Once you’ve established your content strategy and started seeing positive results, you need to throw in new types of content to keep things fresh, get new, targeted visitors and higher conversation rates, and implement better SEO.