The great thing about content writing is that, given the list of keywords you have, you can more or less figure out what to write for the next due article. The other side of the coin, though, is that having to work with the same list of keywords over and over again—not to mention the volume of content you have to write on a monthly or weekly basis—can leave you fresh out of ideas and staring at a clean, blank page.
While Google’s recent mobile-friendliness algorithm update seems to have rattled most site owners, the Doorway Page Update hasn’t been getting a lot of news. To refresh your memory, the search engine announced that it would be releasing a “ranking adjustment” for doorway pages last March, noting that the update would have a significant impact on sites that utilize doorway campaigns.
Nearly two weeks since the launch of ‘Mobilegeddon’, it’s fair to say that Google’s major search algorithm update was less impactful than most people expected. But while the mobile-friendly update may be complete, the re-indexing of websites that are due to be penalized is not.
Creating readable and authoritative content isn’t all there is to winning the SEO game today. On-page elements, such as the internal link structure of a web page, also play a key role in boosting rankings, and a solid grasp of these elements can strengthen your website and improve your SEO efforts.
Anyone who’s finally decided to invest in an SEO campaign and hire a digital marketing company knows that asking the right questions can be difficult, especially if you don’t know much about SEO. To help you make an informed decision on finding the right company to work with, consider the following questions.