The Difference between a 404 and a 410 HTTP Status Code

April 21, 2014 by SEOP Blog Team

Image by Project 404  Technically, both a 404 and a 410 status code means that the page being looked for can’t be found. Simple, right? Well, according to Matt Cutts, Google thinks otherwise. Although both codes show the same results, Googlebot treats each in a slightly different way.

How to Be Found by Users through Google

April 14, 2014 by SEOP Blog Team

Location Map Icon

Google is able to identify the branch locator or Contact Us page on your website and use it to come up with search results regarding how to contact or find you.

Avoiding Penalties by Reevaluating Your Link Building Efforts

April 7, 2014 by SEOP Blog Team

Link building through guest blogging and other methods have always been one of the more reliable ways of upping a site’s page ranking. However, recent changes (and public penalizations) are making everyone think otherwise.

Launching Your Startup or New Business: 3 Important SEO Points to Remember

March 31, 2014 by SEOP Blog Team

Image by NASA Goddard Photo and Video on Flickr

Now that you’ve got a wonderful idea or product, some capital, interested customers, and promising new employees, it’s time to plan how you could dominate in search and content marketing.

FAQs on Bounce Rate

March 24, 2014 by SEOP Blog Team

Yellow Bouncing Ball

  Last week we brushed on the topic of bounce rate and hinted at its importance. To recap, this represents the percentage of users that do not explore further into your page after seeing a single page of it. However, many people seem to misunderstand the meaning of bounce, which can lead to poor critical…

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