The introduction of voice search a few years back was like a sci-fi dream come true, yet it wasn’t enough for most Internet users to do away with the keyboard, particularly because of voice input errors that only made the technology more of a nuisance than a convenience. Today, improvements in voice recognition technology, as well as growing widespread usage among mobile users, may very well change the way we run search queries online, and even transform the way we practice SEO in the near future.
Last week, we talked about improving content delivery though responsive web design. In a timely statement, Google Vice President of Sales in America recently gave us a hint of what’s in store for Google in 2015 when he said that, “Today, we live in a world of engagement. People don’t want to be bludgeoned…
We said in a previous post that having a mobile-ready eCommerce website can be a deciding factor for your business this coming holiday season, and perhaps even outside the holidays. Responsive web design (RWD) is one approach that will enable your website to adapt to mobile devices. The question, however, is whether it can provide the best possible experience for users when it comes to content delivery.
It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.
It won’t be long before the holidays arrive. As more shoppers are expected to go online this coming season, you have to make sure your eCommerce website is ready to dominate search engine results and capture potential customers. Not only should you do this for desktop users, however. Mobile shopping will surely be at an all time high during the holiday season, making it a critical part of your SEO strategy.