Driving web traffic and increasing site visibility through content marketing entails more than just blogging—way much more. Once you’ve established your content strategy and started seeing positive results, you need to throw in new types of content to keep things fresh, get new, targeted visitors and higher conversation rates, and implement better SEO.
It doesn’t take a fifth-grader with a Geography paper due on Friday to realize that you can easily take a few paragraphs off of Wikipedia.org and pass it off as your own. But if teachers have access to software that lets them easily check their students’ work for plagiarism, you can bet that Google…
Search Engine Optimization has grown into a highly complex and extensive discipline. Over the years, the industry has bred a new, more advanced type of marketer—one who is too technical for traditional marketing but not technical enough to be considered a web developer. Modern SEO specialists should be able to collaborate with other industry experts and strategize, design, write, code, and develop various ways to enhance user experience on top of accomplishing disparate disciplinary goals to increase customer acquisition and revenue.
If you were around 20 years ago and could remember how people used the Internet then, you’d know that there were only two ways to search for a website: you could either type the URL directly into your browser or use a human-organized directory like Yahoo!, which arranged websites according to different categories.
Whether you’ve decided to update or launch a new website after acquiring a new domain, you need to plan ahead to avoid potentially devastating SEO problems later on. When executed improperly, website migrations can dissolve your digital footprint and even affect sales and profits, especially those driven from search.