Why ‘Mobilizing’ Your Website Should be Part of Your SEO Plan

September 15, 2014 by SEOP Blog Team

Image by Pabak Sarkar on Flickr

Image by Pabak Sarkar     These days, websites are more readily accessed through a variety of mobile devices such as smartphones, tablets, and even video game consoles than the usual laptops and desktop computers. This switch underlines the importance of ensuring that your website is “mobile responsive”, so that it can automatically change its…

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Goodbye “Exact Match”: Keyword Research Alternatives to AdWords

September 8, 2014 by SEOP Blog Team

Image by Dave_S. on Flickr

For more than a decade, Google’s AdWords has served as a go-to tool when it comes to keyword research not only for PPC advertisers but also for bloggers and individuals doing SEO. Unfortunately, Google will be removing its exact match and phrase match capabilities to implement close variant keyword matching late this September.

Tips for Optimizing Your Business for Local Search

September 1, 2014 by SEOP Blog Team

Image by Jamiesrabbits on Flickr

Small businesses that haven’t given much thought to how they can take advantage of local search are missing out. Optimizing your business for local search is a great way to reach out to customers and increase traffic to their website.

Keeping It Short for Effective Content Marketing

August 25, 2014 by SEOP Blog Team

Image by sacks08 on Flickr

Content creation isn’t just about applying keywords. It’s also about finding the most effective way to deliver relevant information that captures your audience. And while it can be fun to over-indulge in writing, especially if it’s about restaurants, the latest fashion, or the best beach resorts in the West Coast, there’s always the risk of writing more than necessary.

Monitoring Your Search Campaign’s SEO Health

August 18, 2014 by SEOP Blog Team

Image by jfcherry on Flickr

There are a number of SEO health metrics that you should monitor on a regular basis so you can easily identify and address problems that will hurt your search program’s performance. Although these metrics won’t necessarily point to or address the specific problem, they should give you a good basis for investigating the cause of performance lags.