The Art of War: How Ancient Strategies Can Lead to Modern Digital Marketing Success

October 5, 2015 by SEOP Blog Team

Image by Abode of Chaos on Flickr

Image by Link to Abode of Chaos     The Art of War is a military treatise attributed to Sun Tzu, a high-ranking military general, strategist, and tactician. Despite having been written around 2,500 years ago in Ancient China, the book continues to hold influence in modern times, particularly in business and marketing. Here’s a…

Continue Reading

Extend Your Global Reach by Navigating the Challenges of Multilingual SEO

September 28, 2015 by SEOP Blog Team

Image by United Nations Photo on Flickr

For businesses looking to expand to new regions, using different languages to promote their products and services can provide several benefits. Aside from extending your global reach, you can also boost online traffic and increase revenue through multilingual SEO.

Launching a WordPress Site: Best Practices and Tips for SEO

September 21, 2015 by SEOP Blog Team

Image by Kalexanderson on Flickr

Many make the mistake of thinking that using Wordpress to launch their site automatically guarantees good SEO. It doesn’t work that way though; the value of this platform lies in the fact that it doesn’t require much coding or complicated customization to get it running with great search-optimized functionality. We will be covering some best practices and tips for maximizing search engine visibility when launching a new Wordpress site in this post.

Improve Site Navigation with an Accessible and Responsive Mega Menu

September 14, 2015 by SEOP Blog Team

Image by Calsidyrose on Flickr

As website owners and SEO professionals understand the importance of “mobilized” website design, it’s interesting to determine how navigational and site architecture strategies for large, e-commerce websites can fully maximize SEO performance. Mega menus are big, two-dimensional drop-down panels that use typography, icons, and tool tips to explain users’ choices. They eliminate scrolling, show more options neatly, and help users navigate websites more efficiently.

Maintaining Optimal Keyword Density and Placement in Your Webpage

September 7, 2015 by SEOP Blog Team

Image by Duncan Rawlinson - @thelastminute - on Flickr

With all the advancements that search engines have made over the years, SEO professionals are now circling back to a fundamental question: Where and how often should I use the keywords that I’m targeting to rank for in my web page?