In the world of social media, images and videos no longer serve as mere accessories to written content. Today, about a billion photos are uploaded and shared with little or no accompanying text. This poses a new challenge for SEO, which has long relied on the written word. With visual content dominating the digital landscape, marketers must change the way they practice SEO in order to leverage the power of images while still incorporating keywords to improve online brand presence.
In a previous post, we said that reviews play a significant role in helping local businesses boost online presence. Reviews also serve another purpose: helping you build quality backlinks. If you have any products to sell, you can have bloggers in your niche create a review about what you have to offer so that your brand, as well as your website, gets mentioned on their blogs or channel pages.
Image by Pabak Sarkar These days, websites are more readily accessed through a variety of mobile devices such as smartphones, tablets, and even video game consoles than the usual laptops and desktop computers. This switch underlines the importance of ensuring that your website is “mobile responsive”, so that it can automatically change its…
For more than a decade, Google’s AdWords has served as a go-to tool when it comes to keyword research not only for PPC advertisers but also for bloggers and individuals doing SEO. Unfortunately, Google will be removing its exact match and phrase match capabilities to implement close variant keyword matching late this September.
Small businesses that haven’t given much thought to how they can take advantage of local search are missing out. Optimizing your business for local search is a great way to reach out to customers and increase traffic to their website.