Small businesses that haven’t given much thought to how they can take advantage of local search are missing out. Optimizing your business for local search is a great way to reach out to customers and increase traffic to their website.
Content creation isn’t just about applying keywords. It’s also about finding the most effective way to deliver relevant information that captures your audience. And while it can be fun to over-indulge in writing, especially if it’s about restaurants, the latest fashion, or the best beach resorts in the West Coast, there’s always the risk of writing more than necessary.
There are a number of SEO health metrics that you should monitor on a regular basis so you can easily identify and address problems that will hurt your search program’s performance. Although these metrics won’t necessarily point to or address the specific problem, they should give you a good basis for investigating the cause of performance lags.
Much has been written about why implementing long-tail keywords in content creation can give digital marketers an edge. For the uninitiated, “long-tail” keywords are longer phrases that, while not as popular as “head” or one/two-term keywords, enjoy less competition and are able to target users who have more specific queries. Used correctly, these can help boost traffic as well as conversions.
Only recently, Google has begun to roll out an update to its local search algorithm that may significantly impact local SEO, at least for websites targeting the United States at the moment. Unofficially dubbed the “Pigeon,” update, the new changes aim to deliver more relevant and accurate results for local search, which will be visible both in Google Maps and on the regular search results page.