Optimizing Landing Pages for Added Traffic

October 27, 2014 by SEOP Blog Team

It’s not often that we talk about landing pages in SEO as in pay-per-click (PPC) campaigns. But while it’s true that optimizing content and creating great landing pages for PPC involve separate strategies given their separate goals (search engine ranking vs. conversion), it doesn’t necessarily mean that you can’t do both at the same time.

Is Your Business Ready for Mobile This Coming Holiday Season?

October 20, 2014 by SEOP Blog Team

Image by zaimoku_woodpile on Flickr

It won’t be long before the holidays arrive. As more shoppers are expected to go online this coming season, you have to make sure your eCommerce website is ready to dominate search engine results and capture potential customers. Not only should you do this for desktop users, however. Mobile shopping will surely be at an all time high during the holiday season, making it a critical part of your SEO strategy.

Conducting an SEO Audit: Making Sure Your Local Homepage is in Tip-top Shape

October 13, 2014 by SEOP Blog Team

Image by joebeone on Flickr

Aside from being an essential means of keeping track of your local homepage’s performance online, regular SEO audits ensure that your site effectively evolves with the search engines’ ever-changing algorithms. Even if you’re not fully familiar with SEO and would much rather leave a more thorough audit to professionals, you can still check and observe your homepage’s performance by keeping tabs on a few items.

Increase Website Visibility with Schema Markup

October 6, 2014 by SEOP Blog Team

Image by Wonderlane on Flickr

Schema markup is one of the latest developments in SEO these days, and it’s probably going to be around for a long time. Although under-utilized, this new form of optimization is one of the most powerful ways to boost your website’s visibility on the search engine result pages (SERPs).

How to Incorporate SEO in Visual Marketing

September 29, 2014 by SEOP Blog Team

How to Incorporate SEO in Visual Marketing

In the world of social media, images and videos no longer serve as mere accessories to written content. Today, about a billion photos are uploaded and shared with little or no accompanying text. This poses a new challenge for SEO, which has long relied on the written word. With visual content dominating the digital landscape, marketers must change the way they practice SEO in order to leverage the power of images while still incorporating keywords to improve online brand presence.